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A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)
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A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)A Logit Model of Brand Choice Calibrated …Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)Personalized Online Advertisi…Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)Managing Customer Relationshi…Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)Chapter 31 Coordination and L…Chapter 28 The Economic Analysis of Advertising (2007)Chapter 28 The Economic Analy…Churn prediction in subscription services: An application of support vector machines while comparing two parameter-selection techniques (2006)Churn prediction in subscript…The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)The Effects of Customer Satis…Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry (2002)Measuring Switching Costs and…Bundling and Competition on the Internet (2000)Bundling and Competition on t…Building Models for Marketing Decisions (2000)Building Models for Marketing…Endogeneity in Brand Choice Models (1999)Endogeneity in Brand Choice M…Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Customer Switching Behavior i…Consumer variety-seeking among goods and services (1995)Consumer variety-seeking amon…Experimental analysis of choice (1991)Experimental analysis of choi…Reference Effects of Price and Promotion on Brand Choice Behavior (1989)Reference Effects of Price an…The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales (1988)The Price Elasticity of Selec…Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)Advertising Exposure, Loyalty…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Customer satisfaction, customer retention, and market share (1993)A Comparative Analysis of Reference Price Models (1997)Expectation Disconfirmation and Technology Adoption: Polynomial Modeling and Response Surface Analysis1 (2010)Conditional logit analysis of qualitative choice behavior (1972)Network externalities, competition, and compatibility (1985)Information Systems Success: The Quest for the Dependent Variable (1992)Generic technology‐based service quality dimensions in banking (2011)Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective (2012)Generating brand awareness in Online Social Networks (2015)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload (2010)Choice overload: A conceptual review and meta‐analysis (2014)Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling (2018)Zero defections: quality comes to services. (1990)Measuring Service Quality: A Reexamination and Extension (1992)Relational Benefits in Services Industries: The Customer's Perspective (1998)A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery (1999)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)The Discovery of Grounded Theory (2017)Advertising as Information (1974)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Why Some New Products are More Successful than Others (2001)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (2015)Information and Consumer Behavior (1970)Limited-dependent and qualitative variables in econometrics (1983)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Corporate Citizenship: Cultural Antecedents and Business Benefits (1999)Whence Consumer Loyalty? (1999)Advances in Consumer Research (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)The Process of Customer Engagement: A Conceptual Framework (2008)Customer engagement, buyer‐seller relationships, and social media (2012)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Users of the world, unite! The challenges and opportunities of Social Media (2009)Customer Engagement (2011)Big Data : The Management Revolution (2013)Social media engagement behaviour: a uses and gratifications perspective (2015)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Clio and the economics of QWERTY (1985)Contract Design and Self-Control: Theory and Evidence (2004)A Price Theory of Multi-Sided Platforms (2010)Fifty Years of Empirical Studies of Innovative Activity and Performance (2010)Persuasion: Empirical Evidence (2010)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)
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  • 1995Customer Switching Behavior in Service Industries: An Exploratory Study2,903 cited
  • 2005The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention1,575 cited
  • 2007Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects1,062 cited
  • 2013Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House812 cited
  • 2002Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry721 cited
  • 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice567 cited
  • 1988The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales564 cited
  • 1989Reference Effects of Price and Promotion on Brand Choice Behavior547 cited
  • 1995Consumer variety-seeking among goods and services547 cited
  • 2007Chapter 28 The Economic Analysis of Advertising547 cited
  • 2000Bundling and Competition on the Internet546 cited
  • 2000Building Models for Marketing Decisions509 cited
  • 1999Endogeneity in Brand Choice Models503 cited
  • 1991Experimental analysis of choice

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435 cited
  • 2006Churn prediction in subscription services: An application of support vector machines while comparing two parameter-selection techniques432 cited
  • 2015Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where427 cited