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Ten Deadly Marketing Sins: Signs and Solutions
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  • 2023The market-based assets theory of brand competition37 cited
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  • 2012A Conceptual Study on Consumers’ Purchase Intention of Broadband Services: Service Quality and Experience Economy Perspective28 cited
  • 2017The Mediating Role of Awareness in the Intention to Use Internet Banking Among SMES in YEMEN12 cited
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  • 2006Research Note: Needs of, and Readiness to Respond to the Needs of Japanese Pensioners in Long-Stay Tourism in Chiangmai Province, Thailand10 cited
  • 2013Consumer Buying Behavior of Mobile Phone Devices9 cited
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  • 2019Cooperation or Conflict? The Nature of the Collaboration of Marketing and Sales Organizational Units8 cited
  • 2010Marketing's Strategic Influence in Australian Firms: A Review and Survey7 cited
  • 2024Ethics in Marketing: Understanding Past Trends and Future Prospects Through Bibliometric Analysis6 cited

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