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Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands
16 references·2 citing·48 second hop
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References

  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)18,923 cited
  • 2002Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses.5,751 cited
  • 1971Social categorization and intergroup behaviour5,559 cited
  • 2018International Journal of Business and Social Science4,284 cited
  • 2000The Past, Present, and Future of an Identity Theory3,667 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2015Common methods variance detection in business research3,335 cited
  • 2004Handbook of Self and Identity3,053 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
  • 1997Transnational Connections: Culture, People, Places.2,273 cited
  • 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China1,545 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
  • 1994Consumer Ethnocentrism: A Test of Antecedents and Moderators

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961 cited
  • 1994Customer Evaluation of Products in a Global Market676 cited
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    • 2023An integrated machine learning and DEMATEL approach for feature preference and purchase intention modelling20 cited
    • 2021Why Do Russian Consumers Prefer Foreign-Made Products and Brands?19 cited