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Kundenbindung als Element moderner Wettbewerbsstrategien
16 references·1 citing·42 second hop
Kundenbindung als Element moderner Wettbewerbsstrategien (1999)Kundenbindung als Element moderner Wettbe…Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung (2005)Der Zusammenhang zwischen Kun…Relationship Marketing: The Nordic School Perspective (2000)Relationship Marketing: The N…Der Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalität (2000)Der Zusammenhang zwischen Kun…Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte - Instrumente - Praxisbeispiele ; mit neuer Fallstudie VW Golf (1998)Marketing : Grundlagen markto…Towards a paradigm shift in marketing? An examination of current marketing practices (1997)Towards a paradigm shift in m…Kundenbindung als Marketingziel (1997)Kundenbindung als Marketingzi…Do Customer Loyalty Programs Really Work (1997)Do Customer Loyalty Programs …Dienstleistungsmarketing (1997)DienstleistungsmarketingKundenbindung als Marketingziel (1996)Kundenbindung als Marketingzi…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Building Strong Brands (1995)Building Strong BrandsHas today's dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. FromMix to Relationship Towards a Paradigm Shift in Marketing (1994)Has today's dominant marketin…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…STRATEGIES TO OUTPACE THE COMPETITION (1987)STRATEGIES TO OUTPACE THE COM…Die Betriebswirtschaft (1953)Die BetriebswirtschaftKundenzufriedenheit und Kundenbindung (2007)Kundenzufriedenheit und Kunde…Developing Buyer-Seller Relationships (1987)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Understanding IT-enabled interactivity in contemporary marketing (2001)Relationships, networks and the learning regions: case evidence from the Peak District National Park (2004)Multiple versions of markets: Multiplicity and performativity in market practice (2006)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Zero defections: quality comes to services. (1990)Relational Benefits in Services Industries: The Customer's Perspective (1998)Understanding Relationship Marketing Outcomes (2002)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Double Jeopardy Revisited (1990)Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes (1994)The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France (2001)When Does Commitment Lead to Loyalty? (2003)"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors (2004)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Theoretische Perspektiven zur Kundenzufriedenheit (1997)Kundenzufriedenheit als Managementherausforderung (2001)The Relationship between marketing performance, logistics performance and company performance for retail companies (2006)A Theory of Cognitive Dissonance (2017)Advances in Consumer Research (2025)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Customer engagement, buyer‐seller relationships, and social media (2012)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Relationship Marketing — Some Reflections on the State-of-the-Art of the Relational Concept (2000)Retention effects of a customer club (2001)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)Abnutzbarkeit und Nutzungsdauer von Marken Ein Beitrag zur steuerlichen Behandlung von Warenzeichen (1998)Das Konzept der kundenorientierten Unternehmensführung (2009)Grundlagen des Marketing (2012)
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References

  • 1953Die Betriebswirtschaft4,537 cited
  • 1995Building Strong Brands4,432 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 1997Do Customer Loyalty Programs Really Work1,043 cited
  • 1997Towards a paradigm shift in marketing? An examination of current marketing practices348 cited
  • 1996Kundenbindung als Marketingziel226 cited
  • 2005Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung216 cited
  • 1998Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte - Instrumente - Praxisbeispiele ; mit neuer Fallstudie VW Golf210 cited
  • 1994Has today's dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. FromMix to Relationship Towards a Paradigm Shift in Marketing167 cited
  • 2000Der Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalität152 cited
  • 1987STRATEGIES TO OUTPACE THE COMPETITION147 cited
  • 1997Kundenbindung als Marketingziel146 cited
  • 1997Dienstleistungsmarketing

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139 cited
  • 2000Relationship Marketing: The Nordic School Perspective119 cited
  • Cited by

    • 2007Kundenzufriedenheit und Kundenbindung30 cited