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“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing?

16 references·16 citing·55 second hopsampled

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References

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2001Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior2,119 cited
2020The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy1,456 cited
2003The development of initial trust in an online company by new customers1,114 cited
2013CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction1,008 cited
2003Development and Validation of a Brand Trust Scale874 cited
2009Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support642 cited
2007Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer501 cited
2020COVID-19’s impact on the hospitality workforce – new crisis or amplification of the norm?494 cited
2010Increasing trust in mobile commerce through design aesthetics461 cited
2008Investigating the service brand: A customer value perspective444 cited
2004Impression Management using Typeface Design

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355 cited

2019A review of the business case for CSR in the hospitality industry323 cited

2003Building strong brands in Asia: selecting the visual components of image to maximize brand strength311 cited

Cited by

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2021The fear of being infected and fired: Examining the dual job stressors of hospitality employees during COVID-1991 cited
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2021Revealing industry challenge and business response to Covid-19: a text mining approach65 cited
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2022Infographics and the Elaboration Likelihood Model (ELM): Differences between Visual and Textual Health Messages47 cited
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2021The influence of customer race on perceived discrimination, anger and coping strategies following subtle degradation of restaurant service30 cited
2022The effect of institutional CSR on brand advocacy during COVID-19: the moderated mediation effect of CSR expectancy and value-driven motivation28 cited
2021Delivering warmth and expediting love: just-in-time CSR in the midst of COVID-19 mega disruption27 cited
2021Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory25 cited
2021Marketing social y su incidencia en el comportamiento del consumidor24 cited