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Commentary: Brand Activism in a Political World
6 references·16 citing·50 second hop
Commentary: Brand Activism in a Political World (2020)Commentary: Brand Activism in a Political…Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries (2020)Branding in a Hyperconnected …Organizing for Marketing Excellence (2016)Organizing for Marketing Exce…Stakeholder Theory (2010)Stakeholder TheoryWhy Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making (1997)Regulatory Focus and Strategi…STRATEGIC CHANGE: THE EFFECTS OF FOUNDING AND HISTORY. (1989)STRATEGIC CHANGE: THE EFFECTS…Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism (2023)Is brand activism an emotiona…BRAND ACTIVISM: A Literature Review and Future Research Agenda (2023)BRAND ACTIVISM: A Literature …Brand activism and the consequence of woke washing (2023)Brand activism and the conseq…The impact of dynamic capabilities on SME performance during COVID-19 (2022)The impact of dynamic capabil…Quantitative Research on Corporate Social Responsibility: A Quest for Relevance and Rigor in a Quickly Evolving, Turbulent World (2022)Quantitative Research on Corp…Opposing brand activism: triggers and strategies of consumers’ antibrand actions (2022)Opposing brand activism: trig…Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward (2022)Evolving brand boundaries and…Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers (2022)Embracing diversity, equity, …Effective messaging strategies to increase brand love for sociopolitical activist brands (2022)Effective messaging strategie…Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization (2022)Differential Response to Corp…Brand attachment: a review and future research (2022)Brand attachment: a review an…Woke brand activism authenticity or the lack of it (2021)Woke brand activism authentic…Sociopolitical activist brands (2021)Sociopolitical activist brandsBrand activism change agents: strategic storytelling for impact and authenticity (2021)Brand activism change agents:…Authenticating brand activism: Negotiating the boundaries of free speech to make a change (2021)Authenticating brand activism…Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance (2021)Advertising during COVID-19: …The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Brand Community (2001)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)A resource‐based view of the firm (1984)The Commitment-Trust Theory of Relationship Marketing (1994)Dynamic capabilities and strategic management (1997)Unstructured data in marketing (2018)Marketing Agility: The Concept, Antecedents, and a Research Agenda (2020)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)The Presentation of Self in Everyday Life. 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(2001)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)When to use and how to report the results of PLS-SEM (2018)Digitalization and entrepreneurial firms' resilience to pandemic crises: Evidence from COVID-19 and the German Mittelstand (2022)The changing role of innovation for crisis management in times of COVID-19: An integrative literature review (2022)Exploitative and exploratory search: Dynamic capabilities enhancing SME adaptation, new product development, and environmental performance (2024)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes (2024)Building trust in sustainable brands: Revisiting perceived value, satisfaction, customer service, and brand image (2025)Sustainable Consumption and Branding for Gen Z: How Brand Dimensions Influence Consumer Behavior and Adoption of Newly Launched Technological Products (2025)Toward a universal psychological structure of human values. (1987)Possessions and the Extended Self (1988)How Brand Community Practices Create Value (2009)Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions (2023)A framework of diversity, equity, and inclusion safeguards for chatbots (2024)Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire (2024)Stakeholder Theory: The State of the Art (2010)Stakeholder Theory, Value, and Firm Performance (2013)The impact of corporate social responsibility on investment recommendations: Analysts' perceptions and shifting institutional logics (2014)Promotion and Prevention: Regulatory Focus as A Motivational Principle (1998)Political conservatism as motivated social cognition. (2003)Reflective and Impulsive Determinants of Social Behavior (2004)
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References

  • 2010Stakeholder Theory2,631 cited
  • 1997Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making1,985 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 1989STRATEGIC CHANGE: THE EFFECTS OF FOUNDING AND HISTORY.833 cited
  • 2020Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries456 cited
  • 2016Organizing for Marketing Excellence369 cited

Cited by

  • 2021Woke brand activism authenticity or the lack of it215 cited
  • 2022Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward200 cited
  • 2022The impact of dynamic capabilities on SME performance during COVID-19143 cited
  • 2022Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers138 cited
  • 2021Authenticating brand activism: Negotiating the boundaries of free speech to make a change137 cited
  • 2022Brand attachment: a review and future research134 cited
  • 2021Sociopolitical activist brands130 cited
  • 2023BRAND ACTIVISM: A Literature Review and Future Research Agenda117 cited
  • 2023

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Brand activism and the consequence of woke washing
102 cited
  • 2023Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism96 cited
  • 2022Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization94 cited
  • 2022Effective messaging strategies to increase brand love for sociopolitical activist brands90 cited
  • 2021Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance87 cited
  • 2021Brand activism change agents: strategic storytelling for impact and authenticity84 cited
  • 2022Quantitative Research on Corporate Social Responsibility: A Quest for Relevance and Rigor in a Quickly Evolving, Turbulent World78 cited
  • 2022Opposing brand activism: triggers and strategies of consumers’ antibrand actions69 cited