References

• 2003Evolving to a New Dominant Logic for Marketing14,777 cited
• 2019American Economic Review10,902 cited
• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 1985Network externalities, competition, and compatibility6,093 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 2001Brand Community3,994 cited
• 1985Standardization, Compatibility, and Innovation2,601 cited
• 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
• 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
• 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
• 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
• 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
• 1976A model of egoistical relative deprivation.1,537 cited
• 1958The Anatomy of Market Failure1,316 cited
• 1979The Problem of Externality1,198 cited
• 1998An Essay on Framing and Overflowing: Economic Externalities Revisited by Sociology