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An inside-out approach to integrated marketing communication

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References

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1999A Multi-Country Comparison of the Drive for IMC209 cited
2000Theoretical Concept or Management Fashion?169 cited
1996The New Marketing Paradigm: Integrated Marketing Communications164 cited
1996The inevitability of integrated communications150 cited

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Cited by

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2015Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision70 cited
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2010Integrated marketing communications: How can we measure its effectiveness?63 cited
2012Public relations identity and the stakeholder–organization relationship: A revised theoretical position for public relations scholarship58 cited
2020Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982–201940 cited
2013Integrating Power? Evaluating Public Relations Influence in an Integrated Communication Structure37 cited
2016Content analysis of the empirical research on IMC from 2000 to 201537 cited
2012The Internal Forces on Communication Integration: Co-Created Meaning, Interaction, and Postmodernism in Strategic Integrated Communication34 cited
2012Communication integration: An analysis of context and conditions33 cited
2020Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)32 cited
2013Strategic integrated communication: An alternative perspective of integrated marketing communication?28 cited
2009Apples, oranges and fruit salad: A Delphi study of the IMC educational mix27 cited
2017Just doing it: theorising integrated marketing communications (IMC) practices26 cited