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Innovative digital technologies in the concept development of brand equity management
11 references·0 citing·42 second hop
Innovative digital technologies in the concept development of brand equity management (2020)Innovative digital technologies in the co…Digital technologies and transformation of modern retail (2019)Digital technologies and tran…International Business Management (2015)International Business Manage…What is Brand Equity Anyway, and how do you Measure it? (1996)What is Brand Equity Anyway, …Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…‘Building Strong Brands’ (1996)‘Building Strong Brands’Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Building Strong Brands (1995)Building Strong BrandsA Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)A Survey-Based Method for Mea…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Measuring brand value with scanner data (1993)Measuring brand value with sc…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Marketing Research (1970)Brand trust in the context of consumer loyalty (2001)Developing and validating measures of facets of customer-based brand equity (2003)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Management ownership and market valuation (1988)Does the Market Value Environmental Performance? (2001)The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001)The effect of social media communication on consumer perceptions of brands (2014)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Consumer Evaluations of Brand Extensions (1990)Managing Brand Equity (1991)Characteristics of memory associations: A consumer-based brand equity perspective (1996)The impact of brand credibility on consumer price sensitivity (2002)How is Manifest Branding Strategy Related to the Intangible Value of a Corporation? (2004)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Double Jeopardy Revisited (1990)Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment (2004)An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources (2005)Ethical branding and corporate reputation (2005)Information and Consumer Behavior (1970)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)Customer-based brand equity for a destination (2007)Are social media replacing traditional media in terms of brand equity creation? (2012)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Factors Affecting Sustainable Consumer Behavior in the MENA Region: A Systematic Review (2020)The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y: An Application of S-O-R Paradigm in the Context of Superstores in Bangladesh (2020)Gender and leadership in public higher education in South Asia: examining the individual, socio-cultural and organizational barriers to female inclusion (2023)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1995Building Strong Brands4,432 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility821 cited
  • 1993Measuring brand value with scanner data618 cited
  • 1996What is Brand Equity Anyway, and how do you Measure it?302 cited
  • 2015International Business Management184 cited
  • 2019Digital technologies and transformation of modern retail30 cited

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