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Providing a model for brand strength in banking industry using yazd city banks
16 references·0 citing·43 second hop
Providing a model for brand strength in banking industry using yazd city banks (2020)Providing a model for brand strength in b…The effect of social media communication on consumer perceptions of brands (2014)The effect of social media co…Consumer Behavior: Building Marketing Strategy (2010)Consumer Behavior: Building M…Brand relationships through brand reputation and brand tribalism (2008)Brand relationships through b…The role of perceived usability, reputation, satisfaction and consumer familiarity on the website loyalty formation process (2007)The role of perceived usabili…Strategic Brand Management (2007)Strategic Brand ManagementConsumer behavior : Building Marketing Strategi (2007)Consumer behavior : Building …Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust (2005)Effects of consumer perceptio…Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Country as brand, product, an…Corporate image and corporate reputation in customers’ retention decisions in services (2001)Corporate image and corporate…Brands and brand equity: definition and management (2000)Brands and brand equity: defi…Consumers' Trust in a Brand and the Link to Brand Loyalty (1999)Consumers' Trust in a Brand a…The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach (1998)Consumer Processing of Produc…‘Strategic brand management’ (1998)‘Strategic brand management’Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Marketing Research (1970)Measuring Brand Equity Across Products and Markets (1996)Brand trust in the context of consumer loyalty (2001)Developing and validating measures of facets of customer-based brand equity (2003)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Competing on the Eight Dimensions of Quality (1987)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Managing brand equity : capitalizing on the value of a brand name. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 2007Strategic Brand Management1,706 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 2010Consumer Behavior: Building Marketing Strategy1,131 cited
  • 2001Corporate image and corporate reputation in customers’ retention decisions in services1,072 cited
  • 2014The effect of social media communication on consumer perceptions of brands944 cited
  • 2005Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust750 cited
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  • 1998‘Strategic brand management’529 cited
  • 2008Brand relationships through brand reputation and brand tribalism516 cited
  • 1998Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach502 cited
  • 2007Consumer behavior : Building Marketing Strategi

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369 cited
  • 2007The role of perceived usability, reputation, satisfaction and consumer familiarity on the website loyalty formation process306 cited
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