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Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior
16 references·2 citing·55 second hopsampled
Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior (2021)Investigating the impact of perceived non…Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior (2017)Keeping It Real in Experiment…Making a difference matters: Impact unlocks the emotional benefits of prosocial spending (2013)Making a difference matters: …Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation (2012)Conspicuous Consumption versu…Signaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…State of Art and Science in Sponsorship-Linked Marketing (2008)State of Art and Science in S…Friends of Victims: Personal Experience and Prosocial Behavior (2007)Friends of Victims: Personal …Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer (2007)Cause-Related Marketing (CRM)…The Impact of Sponsor Fit on Brand Equity (2006)The Impact of Sponsor Fit on …Achieving Marketing Objectives through Social Sponsorships (2006)Achieving Marketing Objective…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)The Effect of Corporate Socia…Corporate sponsorship of a cause: the role of identification in purchase intent (2003)Corporate sponsorship of a ca…Cause–brand alliances: does the cause help the brand or does the brand help the cause? (2003)Cause–brand alliances: does t…"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events (2003)"Brought to you by Brand A an…Signaling in Retrospect and the Informational Structure of Markets (2002)Signaling in Retrospect and t…Many hands make light the work: The causes and consequences of social loafing. (1979)Many hands make light the wor…Execution novelty: Improving brand evaluations in cause sponsorship (2023)Execution novelty: Improving …Carbon neutrality cognition, environmental value, and consumption preference of low-carbon products (2022)Carbon neutrality cognition, …Organizational Images and Member Identification (1994)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment (2006)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Social Identity Theory of Intergroup Behavior (2004)Sponsorship-Linked Marketing: The Role of Articulation in Memory (2006)Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image (2010)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Social Identity Theory and the Organization (1989)Investigating antecedents and consequences of brand identification (2008)The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company (2009)Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2011)The Logic of Collective Action: Public Goods and the Theory of Groups. 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(1958)The Framing of Decisions and the Psychology of Choice (1981)Signalling Theory and Equilibrium in Strategic Management Research: An Assessment and a Research Agenda (2014)Greenwashing Revisited: In Search of a Typology and Accusation‐Based Definition Incorporating Legitimacy Strategies (2015)International business responses to institutional voids (2017)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)The Psychology of Competition (2013)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)The effects of religion on consumer behavior: A conceptual framework and research agenda (2015)Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 2002Signaling in Retrospect and the Informational Structure of Markets2,446 cited
  • 1979Many hands make light the work: The causes and consequences of social loafing.2,207 cited
  • 2004The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits1,590 cited
  • 2006Achieving Marketing Objectives through Social Sponsorships799 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • 2007Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer501 cited
  • 2012Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation424 cited
  • 2003Corporate sponsorship of a cause: the role of identification in purchase intent404 cited
  • 2017Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior349 cited
  • 2003Cause–brand alliances: does the cause help the brand or does the brand help the cause?317 cited
  • 2008State of Art and Science in Sponsorship-Linked Marketing268 cited
  • 2003"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events247 cited
  • 2007

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Friends of Victims: Personal Experience and Prosocial Behavior
246 cited
  • 2006The Impact of Sponsor Fit on Brand Equity229 cited
  • 2013Making a difference matters: Impact unlocks the emotional benefits of prosocial spending221 cited
  • Cited by

    • 2022Carbon neutrality cognition, environmental value, and consumption preference of low-carbon products12 cited
    • 2023Execution novelty: Improving brand evaluations in cause sponsorship10 cited