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Wine Promotions in Restaurants

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References

2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
1989Risk Reducing Strategies Used in the Purchase of Wine in the UK194 cited

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2016Food–Wine Pairing Suggestions as a Risk Reduction Strategy31 cited
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2019Wine involvement interaction with dining group dynamics, group composition and consumption behavioural aspects in USA restaurants28 cited
2016Restaurants and the single-serve wine by-the-glass conundrum: Risk perception and reduction effects25 cited
2011A model for wine list and wine inventory yield management25 cited
2009The BYOB of wine phenomenon of consumers in the Australian licensed on-premise foodservice sector

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22 cited

2010Instruments for Wine Promotion in Upscale Restaurants21 cited

2007Gratuity purchasing at wineries: an investigation of the determining factors21 cited

2019Small winery-restaurant relationship building: challenges and opportunities17 cited

2022Determinants of Choice and Wine Consumption Behaviour: A Comparative Analysis between Two Counties of Romania16 cited