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Display Optimization for Vertically Differentiated Locations Under Multinomial Logit Preferences
16 references·1 citing·47 second hop
Display Optimization for Vertically Differentiated Locations Under Multinomial Logit Preferences (2020)Display Optimization for Vertically Diffe…Dynamic Assortment Optimization with a Multinomial Logit Choice Model and Capacity Constraint (2010)Dynamic Assortment Optimizati…Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Analyzing the Relationship Be…Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009)Does In-Store Marketing Work?…Revenue Management Under a General Discrete Choice Model of Consumer Behavior (2004)Revenue Management Under a Ge…Discrete Choice Methods with Simulation (2001)Discrete Choice Methods with …Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …Shelf management and space elasticity (1994)Shelf management and space el…Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions (1991)Consideration set influences …An Evaluation Cost Model of Consideration Sets (1990)An Evaluation Cost Model of C…Discrete choice analysis: Theory and application to travel demand (1988)Discrete choice analysis: The…Specification Tests for the Multinomial Logit Model (1984)Specification Tests for the M…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…The Framing of Decisions and the Psychology of Choice (1981)The Framing of Decisions and …Econometric Models for Probabilistic Choice Among Products (1980)Econometric Models for Probab…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Task complexity and contingen…The Click-Based MNL Model: A Novel Framework for Modeling Click Data in Assortment Optimization (2019)The Click-Based MNL Model: A …Possessions and the Extended Self (1988)The case for motivated reasoning. 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References

  • 1981The Framing of Decisions and the Psychology of Choice17,834 cited
  • 2001Discrete Choice Methods with Simulation7,780 cited
  • 1988Discrete choice analysis: Theory and application to travel demand3,257 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 1984Specification Tests for the Multinomial Logit Model2,510 cited
  • 1976Task complexity and contingent processing in decision making: An information search and protocol analysis1,965 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 2004Revenue Management Under a General Discrete Choice Model of Consumer Behavior1,110 cited
  • 1990An Evaluation Cost Model of Consideration Sets1,026 cited
  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 1980Econometric Models for Probabilistic Choice Among Products764 cited
  • 1994Shelf management and space elasticity661 cited
  • 1991Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions572 cited
  • 2010Dynamic Assortment Optimization with a Multinomial Logit Choice Model and Capacity Constraint490 cited
  • 1978

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Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
418 cited
  • 2010Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?375 cited
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    • 2019The Click-Based MNL Model: A Novel Framework for Modeling Click Data in Assortment Optimization22 cited