this work references cited by second hopReferences
- 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
- 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
- 1998The partial least squares approach for structural equation modeling.12,728 cited
- 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,083 cited
- 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
- 2016Using PLS path modeling in new technology research: updated guidelines7,156 cited
- 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
- 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
- 2004Social Influence: Compliance and Conformity6,052 cited
- 1999Whence Consumer Loyalty?4,891 cited
- 1956Studies of independence and conformity: I. A minority of one against a unanimous majority.4,264 cited
- 1975Public and private self-consciousness: Assessment and theory.3,708 cited
- 1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels3,430 cited
- 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work