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Impulsive purchasing and luxury brand loyalty in WeChat Mini Program

16 references·13 citing·58 second hopsampled

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References

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2003

Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

732 cited

2010Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention720 cited

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2024Effects of consumers’ engagement in pro-environment activities on social media on green consumption behaviour26 cited
2024The use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory24 cited
2021Can you represent me? The influence of consumers' self-congruity on their brand loyalty behavior24 cited
2022Exploring customers' switching from native to lightweight apps: a push–pull–mooring framework perspective20 cited
2024Trend Conformity Behavior of Luxury Fashion Products for Chinese Consumers in the Social Media Age: Drivers and Underlying Mechanisms17 cited
2022Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India: a PLS-SEM approach15 cited
2024Building brand attachment in China’s luxury fashion industry: The role of NFT characteristics14 cited
2024Does Luxury Fashion Shape Consumers’ Perception Differently in the Real World Versus the Metaverse? A Comparative Study on Wearer Evaluation14 cited
2025Exploring the interplay of enjoyment and practicality’s dimensions: youths’ purchase intention in augmented reality shopping platforms8 cited