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Combining online market research methods for investigating brand alignment: the case of Nespresso
16 references·2 citing·44 second hop
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Cultural Foundations of the Endorsement Process (1989)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)The Handbook of Social Psychology (1969)Possessions and the Extended Self (1988)Brand authenticity: An integrative framework and measurement scale (2014)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Naturalistic inquiry (1985)Using Online Conversations to Study Word-of-Mouth Communication (2004)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The Discovery of Grounded Theory (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Customer Engagement as a New Perspective in Customer Management (2010)Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework (2012)What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014)Dimensions of Consumer Expertise (1987)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)Understanding Attitudes and Predicting Social Behavior (1980)Self-efficacy mechanism in human agency. (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Measurement of Destination Image: An Empirical Assessment (1993)Consumer Choice between Hedonic and Utilitarian Goods (2000)The meaning and measurement of destination image. (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)
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Online engagement factors on Facebook brand pages
764 cited

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  • 2024A typology of brand knowledge associations projected in brand-generated signals16 cited
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