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Marketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis
15 references·3 citing·47 second hop
Marketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis (2021)Marketing at the Bottom of the Pyramid: O…The socio-economic implications of the coronavirus pandemic (COVID-19): A review (2020)The socio-economic implicatio…The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)The impact of Covid-19 pandem…Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development? (2014)Corporate Social Responsibili…Challenges and Opportunities of Indian Rural Market (2013)Challenges and Opportunities …Computing Inter-Rater Reliability for Observational Data: An Overview and Tutorial (2012)Computing Inter-Rater Reliabi…Rural Marketing (2009)Rural MarketingDesigning Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing (2009)Designing Marketplace Literac…Rural Marketing: Indian Perspective (2005)Rural Marketing: Indian Persp…Supply Chain Management: Strategy, Planning, and Operation (2003)Supply Chain Management: Stra…Rural Marketing: Targeting the Non-urban Consumer (2002)Rural Marketing: Targeting th…E-Business and E-Commerce Management: Strategy, Implementation and Practice (2001)E-Business and E-Commerce Man…ASSESSING TEACHING PRESENCE IN A COMPUTER CONFERENCING CONTEXT (2001)ASSESSING TEACHING PRESENCE I…Vendor Selection Using Interpretive Structural Modelling (ISM) (1994)Vendor Selection Using Interp…Rural marketing: A developmental approach (1985)Rural marketing: A developmen…The Measurement of Observer Agreement for Categorical Data (1977)The Measurement of Observer A…Marketing life insurance at the base of the pyramid: information asymmetry and institutional intermediation (2025)Marketing life insurance at t…An introduction to grey influence analysis (GINA): Applications to causal modelling in marketing and supply chain research (2022)An introduction to grey influ…Factors Affecting BoP Producer Intention to Use P2P Lending Platforms in India (2021)Factors Affecting BoP Produce…An Analysis Of Vendor Selection Systems And Decisions (1966)Vendor selection criteria and methods (1991)A Model for Strategic Supplier Selection (2002)Interpreting the Interpretive Structural Model (2012)An ISM approach for the barrier analysis in implementing green supply chain management (2013)Content Analysis: An Introduction to its Methodology. 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(1943)Principles of Marketing (1972)The black swan: the impact of the highly improbable (2007)I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic (2020)Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework (2022)Sustainable Development Goals (SDGs) as a Framework for Corporate Social Responsibility (CSR) (2022)Introduction to Grey system theory (1989)Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing (2011)The Drivers of Greenwashing (2011)Social sustainability, corporate governance, and sustainability performances: an empirical study of the effects (2022)A novel MICMAC approach for cross impact analysis with application to urban water/wastewater management (2023)A review of greenwashing and supply chain management: Challenges ahead (2023)Supply chain collaboration: Impact on collaborative advantage and firm performance (2010)Reverse logistics and closed-loop supply chain: A comprehensive review to explore the future (2014)Business models and supply chains for the circular economy (2018)Exploring the effects of inter-firm linkages on SMEs' open innovation from an ecosystem perspective: An empirical study of Chinese manufacturing SMEs (2019)Online grocery shopping in Thailand: Consumer acceptance and usage behavior (2019)Characteristics of the digital marketing advantages and disadvantages (2020)Impact of COVID-19 pandemic on mental health in the general population: A systematic review (2020)Impacts of the COVID-19 Pandemic on Life of Higher Education Students: A Global Perspective (2020)COVID-19 Vaccine Hesitancy Worldwide: A Concise Systematic Review of Vaccine Acceptance Rates (2021)
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References

  • 1977The Measurement of Observer Agreement for Categorical Data81,000 cited
  • 2020The socio-economic implications of the coronavirus pandemic (COVID-19): A review6,345 cited
  • 2012Computing Inter-Rater Reliability for Observational Data: An Overview and Tutorial3,882 cited
  • 2003Supply Chain Management: Strategy, Planning, and Operation2,283 cited
  • 2001ASSESSING TEACHING PRESENCE IN A COMPUTER CONFERENCING CONTEXT1,885 cited
  • 2020The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy1,456 cited
  • 1994Vendor Selection Using Interpretive Structural Modelling (ISM)975 cited
  • 2001E-Business and E-Commerce Management: Strategy, Implementation and Practice519 cited
  • 2009Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing134 cited
  • 2014Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?46 cited
  • 2002Rural Marketing: Targeting the Non-urban Consumer38 cited
  • 2009Rural Marketing16 cited
  • 2005Rural Marketing: Indian Perspective16 cited
  • 2013Challenges and Opportunities of Indian Rural Market14 cited
  • 1985Rural marketing: A developmental approach

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Cited by

  • 2022An introduction to grey influence analysis (GINA): Applications to causal modelling in marketing and supply chain research74 cited
  • 2021Factors Affecting BoP Producer Intention to Use P2P Lending Platforms in India31 cited
  • 2025Marketing life insurance at the base of the pyramid: information asymmetry and institutional intermediation3 cited