SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender
16 references·2 citing·46 second hop
Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender (2021)Comparing young adult responses to ration…The challenges of Islamic branding: navigating emotions and halal (2011)The challenges of Islamic bra…The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions (2010)The Locus of Choice: Personal…The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention (2010)The Effects of Shopping Orien…The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion (1999)The Role of the Affective and…Representativeness, Relevance, and the Use of Feelings in Decision Making (1998)Representativeness, Relevance…Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response (1995)Gender Differences in Informa…Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal (1991)Value-Expressive versus Utili…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Informational and Transformational Advertising: the Differential Effects of Time (1984)Informational and Transformat…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Attitudes, intentions, and behavior: A test of some key hypotheses. (1981)Attitudes, intentions, and be…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Attitude-behavior relations: …Exploring purchase intention in metaverse retailing: Insights from an automotive platform (2024)Exploring purchase intention …Application of the Perceived Popularity of Sports to Support the Sustainable Management of Sports Organizations (2022)Application of the Perceived …Self-Concept in Consumer Behavior: A Critical Review (1982)Measuring the Involvement Construct (1985)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)The role of consumer–brand identification in building brand relationships (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Advances in Consumer Research (2025)Nature of Prejudice (1954)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)From Intentions to Actions: A Theory of Planned Behavior (1985)The Elaboration Likelihood Model of Persuasion (1986)The theory of planned behavior (1991)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Judgment under Uncertainty: Heuristics and Biases (1975)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)Habit, Attitude, and Planned Behaviour: Is Habit an Empty Construct or an Interesting Case of Goal-directed Automaticity? (1999)Forming attitudes that predict future behavior: A meta-analysis of the attitude-behavior relation. (2006)Marketing Behavior and Executive Action (1958)The Buying Impulse (1987)The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences (2003)Why are you telling me this? An examination into negative consumer reviews on the Web (2007)Feelings-as-Information Theory (2012)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Advertising Value and Advertising on the Web (1996)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Consumer Evaluations of Brand Extensions (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer value: The next source for competitive advantage (1997)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Understanding Customer Experience Throughout the Customer Journey (2016)Information Processing from Advertisements: Toward an Integrative Framework (1989)The Impact of Feelings on Ad-Based Affect and Cognition (1989)On Product Uncertainty in Online Markets: Theory and Evidence1 (2012)
this work references cited by second hop

References

  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1977Attitude-behavior relations: A theoretical analysis and review of empirical research.7,609 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
  • 1981Attitudes, intentions, and behavior: A test of some key hypotheses.924 cited
  • 1998Representativeness, Relevance, and the Use of Feelings in Decision Making874 cited
  • 1991Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal763 cited
  • 1995Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response641 cited
  • 2010The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention565 cited
  • 2011The challenges of Islamic branding: navigating emotions and halal503 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2010
The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions
387 cited
  • 1999The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion385 cited
  • 1984Informational and Transformational Advertising: the Differential Effects of Time371 cited
  • Cited by

    • 2022Application of the Perceived Popularity of Sports to Support the Sustainable Management of Sports Organizations30 cited
    • 2024Exploring purchase intention in metaverse retailing: Insights from an automotive platform27 cited