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The narrative strategies of retail spaces: a semio-ethnographic approach
16 references·1 citing·52 second hop
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References

  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
  • 1975Situational Variables and Consumer Behavior1,645 cited
  • 2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings1,204 cited
  • 1999Commercial Friendships: Service Provider-Client Relationships in Context1,200 cited
  • 1994Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation1,027 cited
  • 1986Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance751 cited
  • 1993The “Magic of the Mall”: An Analysis of Form, Function, and Meaning in the Contemporary Retail Built Environment589 cited
  • 1995Marketing in a postmodern world573 cited
  • 2002Themed flagship brand stores in the new millennium421 cited
  • 2004Ludic Agency and Retail Spectacle360 cited
  • 2013Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning321 cited
  • 2009American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

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306 cited
  • 2017Selling Pain to the Saturated Self283 cited
  • 2002Le marketing de la production d'expérience : Statut théorique et implications managériales267 cited
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    • 2024The retail environment design (RED) scale: conceptualization and measurement8 cited