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Brand cocreation and immersion: the link between sense of brand community and attitude toward a brand
16 references·0 citing·45 second hop
Brand cocreation and immersion: the link between sense of brand community and attitude toward a brand (2021)Brand cocreation and immersion: the link …Using PLS path modeling in new technology research: updated guidelines (2016)Using PLS path modeling in ne…Common Method Bias in PLS-SEM (2015)Common Method Bias in PLS-SEMCustomer Engagement (2011)Customer EngagementAn assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)G*Power 3: A flexible statist…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Not So Different After All: A Cross-Discipline View Of Trust (1998)Not So Different After All: A…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…AFFECT- AND COGNITION-BASED TRUST AS FOUNDATIONS FOR INTERPERSONAL COOPERATION IN ORGANIZATIONS. (1995)AFFECT- AND COGNITION-BASED T…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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References

  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences65,813 cited
  • 1998Not So Different After All: A Cross-Discipline View Of Trust10,264 cited
  • 2015Common Method Bias in PLS-SEM10,154 cited
  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,083 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1995AFFECT- AND COGNITION-BASED TRUST AS FOUNDATIONS FOR INTERPERSONAL COOPERATION IN ORGANIZATIONS.7,320 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 2016Using PLS path modeling in new technology research: updated guidelines7,156 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 1999Whence Consumer Loyalty?4,891 cited

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  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2011Customer Engagement3,657 cited
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