References

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• 2004When Good Brands Do Bad1,552 cited
• 2010Demystifying customer brand engagement: Exploring the loyalty nexus1,414 cited
• 2012Customer engagement in a Facebook brand community950 cited
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• 2009The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale850 cited
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• 2015A higher-order model of consumer brand engagement and its impact on loyalty intentions443 cited
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• 2019Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media339 cited
• 2019The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities306 cited
• 2015Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships