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BRAND TRUST AS CELEBRITY ENDORSER MARKETING MODERATOR'S ROLE
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BRAND TRUST AS CELEBRITY ENDORSER MARKETING MODERATOR'S ROLE (2021)BRAND TRUST AS CELEBRITY ENDORSER MARKETI…“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce (2020)“I'll buy what she's #wearing…The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)The Role of Trust in Understa…The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019)The role of digital influence…Structural model robustness checks in PLS-SEM (2019)Structural model robustness c…Partial least squares structural equation modeling using SmartPLS: a software review (2019)Partial least squares structu…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Better together? Harnessing the power of brand placement through program sponsorship messages (2017)Better together? Harnessing t…Celebrity endorsement, brand credibility and brand equity (2011)Celebrity endorsement, brand …Brand trust in the context of consumer loyalty (2001)Brand trust in the context of…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Not So Different After All: A Cross-Discipline View Of Trust (1998)Not So Different After All: A…Trustworthiness as a source of competitive advantage (1995)Trustworthiness as a source o…Trustworthiness as a Source of Competitive Advantage (1994)Trustworthiness as a Source o…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)Relationship quality as a predictor of B2B customer loyalty (2006)The Process of Customer Engagement: A Conceptual Framework (2008)Judgment under Uncertainty: Heuristics and Biases (1974)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Economic Action and Social Structure: The Problem of Embeddedness (1985)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Firm Resources and Sustained Competitive Advantage (1991)SOCIAL CAPITAL AND VALUE CREATION: THE ROLE OF INTRAFIRM NETWORKS. (1998)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)The Evolution of Cooperation (1981)Institutions, Institutional Change and Economic Performance (1990)On the dimensionality of organizational justice: A construct validation of a measure. (2001)Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial Least Squares Structural Equation Modeling (2017)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)An Introduction to Structural Equation Modeling (2021)PLS-SEM’s most wanted guidance (2022)Progress in partial least squares structural equation modeling use in marketing research in the last decade (2022)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Understanding the Influence of National Culture on the Development of Trust (1998)Leadership development: (2000)Firm resources and sustained competitive advantage (2004)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)
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References

  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Not So Different After All: A Cross-Discipline View Of Trust10,264 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,649 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1994Trustworthiness as a Source of Competitive Advantage2,211 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1995Trustworthiness as a source of competitive advantage1,430 cited
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  • 2011Celebrity endorsement, brand credibility and brand equity787 cited
  • 2019The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty543 cited
  • 2019The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention530 cited
  • 2020“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce

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  • 2017Better together? Harnessing the power of brand placement through program sponsorship messages343 cited
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