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Consumer Purchasing Decision Improvement Model through Brand Image, Religiosity, Brand Ambassador and Brand Awareness
16 references·0 citing·50 second hop
Consumer Purchasing Decision Improvement Model through Brand Image, Religiosity, Brand Ambassador and Brand Awareness (2021)Consumer Purchasing Decision Improvement …Prinsip-Prinsip Pemasaran (2023)Prinsip-Prinsip Pemasaran‘I Guess A Lot of People See Me as a Big Sister or a Friend’: the role of intimacy in the celebrification of beauty vloggers (2017)‘I Guess A Lot of People See …Social media marketing and advertising (2015)Social media marketing and ad…The role of product brand image and online store image on perceived risks and online purchase intentions for apparel (2012)The role of product brand ima…The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits (2011)The role of brand image, prod…Is religiosity an important determinant on Muslim consumer behaviour in Malaysia? (2011)Is religiosity an important d…Brand awareness in business markets: When is it related to firm performance? (2010)Brand awareness in business m…Strategic Brand Management (2009)Strategic Brand ManagementThe relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions (2008)The relationships among overa…The Happiness of Giving: The Time-Ask Effect (2008)The Happiness of Giving: The …Customer Channel Migration (2008)Customer Channel MigrationThe effects of brand credibility on customer loyalty (2007)The effects of brand credibil…Brand equity in hospital marketing (2007)Brand equity in hospital mark…Advances in the conceptualization and measurement of religion and spirituality: Implications for physical and mental health research. (2003)Advances in the conceptualiza…Consumer Religiosity and Retail Store Evaluative Criteria (1990)Consumer Religiosity and Reta…Advertising and Promotion Management (1987)Advertising and Promotion Man…Measuring the Involvement Construct (1985)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)The effect of electronic word of mouth on brand image and purchase intention (2012)The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image (2012)The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Econometric Analysis of Cross Section and Panel Data (2001)Multichannel Shopper Segments and Their Covariates☆ (2008)Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions (2009)Digital marketing: A framework, review and research agenda (2016)Stress, social support, and the buffering hypothesis. (1985)Handbook of Positive Psychology (2001)Spirituality, religion, and health: An emerging research field. (2003)On the meaning of work: A theoretical integration and review (2010)Diagnostic and Statistical Manual of Mental Disorders (2013)Handbook of Religion and Health (2023)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility (2013)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Research methods for business: A skill building approach (1993)Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach (2012)The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands (2014)Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty (2018)Magic, Science, and Religion and Other Essays. (1948)The Handbook of Social Psychology (1969)Exploring Social Desirability Bias (2003)Religious Influences on Shopping Behaviour: An Exploratory Study (2004)The influence of religion on attitudes towards the advertising of controversial products (2004)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Search engine marketing is not all gold: Insights from Twitter and SEOClerks (2017)Social media marketing: Who is watching the watchers? (2019)A broad overview of interactive digital marketing: A bibliometric network analysis (2021)Self-reports: How the questions shape the answers. (1999)Taking time seriously: A theory of socioemotional selectivity. (1999)Temporal construal. (2003)The Martyrdom Effect: When Pain and Effort Increase Prosocial Contributions (2011)Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior (2014)I'm Moral, but I Won't Help You: The Distinct Roles of Empathy and Justice in Donations (2014)The complex relationship between consumer satisfaction and brand loyalty (1995)The C-OAR-SE procedure for scale development in marketing (2002)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA (2017)PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (2017)PENGARUH TAMPILAN WEB DAN HARGA TERHADAP MINAT BELI DENGAN KEPERCAYAAN SEBAGAI INTERVENING VARIABLE PADA E-COMMERCE SHOPEE (2020)
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References

  • 2023Prinsip-Prinsip Pemasaran3,788 cited
  • 2003Advances in the conceptualization and measurement of religion and spirituality: Implications for physical and mental health research.1,948 cited
  • 1987Advertising and Promotion Management868 cited
  • 2008The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions774 cited
  • 2008Customer Channel Migration595 cited
  • 1990Consumer Religiosity and Retail Store Evaluative Criteria580 cited
  • 2007The effects of brand credibility on customer loyalty429 cited
  • 2015Social media marketing and advertising411 cited
  • 2008The Happiness of Giving: The Time-Ask Effect411 cited
  • 2011The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits399 cited
  • 2011Is religiosity an important determinant on Muslim consumer behaviour in Malaysia?389 cited
  • 2010Brand awareness in business markets: When is it related to firm performance?370 cited
  • 2012The role of product brand image and online store image on perceived risks and online purchase intentions for apparel359 cited
  • 2007Brand equity in hospital marketing358 cited
  • 2017

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‘I Guess A Lot of People See Me as a Big Sister or a Friend’: the role of intimacy in the celebrification of beauty vloggers
238 cited
  • 2009Strategic Brand Management232 cited
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