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Customer engagement value: process, limitations and future research
16 references·0 citing·33 second hopsampled
Customer engagement value: process, limitations and future research (2021)Customer engagement value: process, limit…Toward a theory of customer engagement marketing (2016)Toward a theory of customer e…Customer engagement: the construct, antecedents, and consequences (2016)Customer engagement: the cons…Competitive Advantage through Engagement (2015)Competitive Advantage through…The Role of Customer Engagement Behavior in Value Co-Creation (2014)The Role of Customer Engageme…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Managing Brands in the Social Media Environment (2013)Managing Brands in the Social…Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework (2012)Social Media Peer Communicati…Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Customer engagement, buyer‐seller relationships, and social media (2012)Customer engagement, buyer‐se…Customer engagement in a Facebook brand community (2012)Customer engagement in a Face…Exploring customer brand engagement: definition and themes (2011)Exploring customer brand enga…Customer Engagement (2011)Customer EngagementConsumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Undervalued or Overvalued Cus…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…How Brand Community Practices Create Value (2009)How Brand Community Practices…Naturalistic inquiry (1985)Basics of Qualitative Research (1992)Exchange and Power in Social Life (2017)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Advances in Consumer Research (2025)The Nature of the Firm (1937)The Economic Institutions of Capitalism (1987)Social media competitive analysis and text mining: A case study in the pizza industry (2013)A Generalized Multidimensional Scale for Measuring Customer Engagement (2014)Social media engagement behaviour: a uses and gratifications perspective (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer engagement in online brand communities: a social media perspective (2015)Social media in marketing: A review and analysis of the existing literature (2017)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Understanding Customer Experience Throughout the Customer Journey (2016)Flow: the psychology of optimal experience (1990)Situated Learning (1991)Situated Learning: Legitimate Peripheral Participation. (1994)The Behavioral Consequences of Service Quality (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)
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References

  • 2011Customer Engagement3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
  • 2016Customer engagement: the construct, antecedents, and consequences1,760 cited
  • 2012Customer engagement, buyer‐seller relationships, and social media1,388 cited
  • 2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value1,381 cited
  • 2011Exploring customer brand engagement: definition and themes1,335 cited
  • 2014The Role of Customer Engagement Behavior in Value Co-Creation1,219 cited
  • 2015Competitive Advantage through Engagement1,182 cited
  • 2012Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework1,061 cited
  • 2016Toward a theory of customer engagement marketing1,035 cited
  • 2012Customer engagement in a Facebook brand community

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950 cited
  • 2013Managing Brands in the Social Media Environment918 cited
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