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Priming movie product placements: New insights from a Cross-National case study
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Priming movie product placements: New insights from a Cross-National case study (2021)Priming movie product placements: New ins…Avoidance of Advertising in Social Networking Sites (2010)Avoidance of Advertising in S…When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence (2008)When Product Placement Goes W…Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Audience Response to Product …The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Product Placement in Movies: …Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences (1997)Consumers' Perceptions of the…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Phenomenological research methods (1994)Phenomenological research met…Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…Using Drama to Persuade (1989)Using Drama to PersuadeReliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…Content Analysis: An Introduction to its Methodology. 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References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 1994Phenomenological research methods13,881 cited
  • 1969The Handbook of Social Psychology12,518 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,156 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
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  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
  • 2010Avoidance of Advertising in Social Networking Sites476 cited
  • 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
  • 1989Using Drama to Persuade421 cited
  • 2008When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence

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337 cited
  • 1997Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences328 cited
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    • 2022The mind of the beholder: congruence effects in luxury product placements7 cited
    • 2023Effectiveness of product placement in streaming TV series: the roles of product involvement, placement prominence, and celebrity endorsement6 cited
    • 2022branded content como ejercicio literario1 cited