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Investigating the Effect of Perceived Product Portfolio Innovativeness on Consumers´ Brand Perceptions
16 references·0 citing·43 second hop
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1973Job Market Signaling16,329 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2001Accounting for common method variance in cross-sectional research designs.8,464 cited
  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,083 cited
  • 2003Diffusion of innovations6,722 cited
  • 1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination3,968 cited
  • 2011Specification, evaluation, and interpretation of structural equation models3,734 cited
  • 1992Scale Development: Theory and Applications.3,634 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2013Organizational Ambidexterity: Past, Present, and Future2,574 cited
  • 1998Relational Benefits in Services Industries: The Customer's Perspective2,347 cited
  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 2001Why Some New Products are More Successful than Others

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1,470 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
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