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Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value
16 references·0 citing·49 second hop
Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value (2021)Synergistic effect of matching corporate …Customer experience management: toward implementing an evolving marketing concept (2015)Customer experience managemen…Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China (2009)Understanding customer satisf…Effects of Questionnaire Length on Participation and Indicators of Response Quality in a Web Survey (2009)Effects of Questionnaire Leng…How to Sustain the Customer Experience: (2007)How to Sustain the Customer E…Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance (2005)Corporate Associations and Co…The Different Roles of Product Appearance in Consumer Choice * (2004)The Different Roles of Produc…Bringing the corporation into corporate branding (2003)Bringing the corporation into…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 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(1991)A framework for marketing ima…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Tacit Dimension (1997)Co-creation experiences: The next practice in value creation (2004)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Mail and Telephone Surveys: The Total Design Method. 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(2001)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Diffusion of Innovations 1 (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)An empirical examination of continuance intention of mobile payment services (2012)Customer loyalty: a review and future directions with a special focus on the hospitality industry (2015)Understanding the attitude and intention to use smartphone chatbots for shopping (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1991Why we buy what we buy: A theory of consumption values4,924 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1991Response strategies for coping with the cognitive demands of attitude measures in surveys2,482 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 2007How to Sustain the Customer Experience:1,784 cited
  • 2009Effects of Questionnaire Length on Participation and Indicators of Response Quality in a Web Survey1,303 cited
  • 2009Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China1,103 cited
  • 2015Customer experience management: toward implementing an evolving marketing concept1,039 cited
  • 1997Consumer Preference for a No‐Choice Option996 cited
  • 2004The Different Roles of Product Appearance in Consumer Choice *912 cited
  • 1991A framework for marketing image management.817 cited
  • 2003

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Bringing the corporation into corporate branding
796 cited
  • 2005Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance744 cited
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