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Key account management and value co-creation in multi-stakeholder ecosystems. A “market access” mix
16 references·1 citing·51 second hop
Key account management and value co-creation in multi-stakeholder ecosystems. A “market access” mix (2021)Key account management and value co-creat…Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective (2016)Motives and resources for val…Leveraging value in multi-stakeholder innovation networks: A process framework for value co-creation and capture (2016)Leveraging value in multi-sta…Understanding value co-creation in complex services with many actors (2014)Understanding value co-creati…Seeking Qualitative Rigor in Inductive Research (2012)Seeking Qualitative Rigor in …Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems (2012)Managing the co-created brand…A stakeholder perspective of the value proposition concept (2011)A stakeholder perspective of …Marketing as Value Co-creation Through Network Interaction and Resource Integration (2010)Marketing as Value Co-creatio…It's about human experiences… and beyond, to co-creation (2010)It's about human experiences……From Repeat Patronage to Value Co-creation in Service Ecosystems: A Transcending Conceptualization of Relationship (2010)From Repeat Patronage to Valu…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Learning from Multi-Stakeholder Networks: Issue-Focussed Stakeholder Management (2007)Learning from Multi-Stakehold…Intraorganizational Determinants of Key Account Management Effectiveness (2003)Intraorganizational Determina…The Role of the Institutional Environment in Marketing Channels (2002)The Role of the Institutional…Evolving Relationship Marketing into a Discipline (2002)Evolving Relationship Marketi…Key account management: Theory, practice and challenges (1997)Key account management: Theor…Building Theories from Case Study Research (1989)Building Theories from Case S…Supporting value co-creation through interaction during the pre-purchase customer journey: empirical evidence from B2B HR services (2023)Supporting value co-creation …The fifth discipline, the art and practice of the learning organization (1991)A Dynamic Theory of Organizational Knowledge Creation (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Value co-creation in solution networks (2012)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Economic Action and Social Structure: The Problem of Embeddedness (1985)An institutional theory perspective of business continuity planning for purchasing and supply management (2005)The Effects of Business and Political Ties on Firm Performance: Evidence from China (2010)Understanding social media effects across seller, retailer, and consumer interactions (2013)The New Frontier of Experience Innovation (2003)Co-creation experiences: The next practice in value creation (2004)Conceptualising technology enhanced destination experiences (2012)A Typology of Technology‐Enhanced Tourism Experiences (2013)How do consumers co-create their experiences? An exploration in the heritage sector (2013)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Naturalistic inquiry (1985)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Process Studies of Change in Organization and Management: Unveiling Temporality, Activity, and Flow (2013)Digital transformation by SME entrepreneurs: A capability perspective (2017)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Alternative Ways of Assessing Model Fit (1992)Firm-to-Firm and Interpersonal Relationships: Perspectives from Advertising Agency Account Managers (2004)Making the transition to collaborative buyer–seller relationships: An emerging framework (2005)Advancing Sales Performance Research: A Focus on Five UnderResearched Topic Areas (2012)A Theory of Cognitive Dissonance (1957)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Relationship Value in Business Markets: The Construct and Its Dimensions (2005)What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry. (2006)Branding co-creation with members of online brand communities (2016)A Theory of Cognitive Dissonance (2017)Evolving to a New Dominant Logic for Marketing (2003)Strategic management a stakeholder approach (2010)Linking Service-Dominant Logic and Strategic Business Practice (2011)Value Co-Creation through Patient Engagement in Health Care: A micro-level approach and research agenda (2014)The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust (2020)The Logic of Collective Action (1965)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Politics of Multi-Stakeholder Initiatives: The Crisis of the Forest Stewardship Council (2014)Crafting Business Architecture: the Antecedents of Business Model Design (2015)Value of corporate social responsibility for multiple stakeholders and social impact – Relationship marketing perspective (2022)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)Value creation in E‐business (2001)Knowing in Practice: Enacting a Collective Capability in Distributed Organizing (2002)
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References

  • 1989Building Theories from Case Study Research17,437 cited
  • 2012Seeking Qualitative Rigor in Inductive Research13,176 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2002The Role of the Institutional Environment in Marketing Channels528 cited
  • 2007Learning from Multi-Stakeholder Networks: Issue-Focussed Stakeholder Management459 cited
  • 2011A stakeholder perspective of the value proposition concept424 cited
  • 2010Marketing as Value Co-creation Through Network Interaction and Resource Integration408 cited
  • 2003Intraorganizational Determinants of Key Account Management Effectiveness311 cited
  • 2002Evolving Relationship Marketing into a Discipline302 cited
  • 2010It's about human experiences… and beyond, to co-creation300 cited
  • 2016Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective288 cited
  • 2014Understanding value co-creation in complex services with many actors260 cited
  • 2010From Repeat Patronage to Value Co-creation in Service Ecosystems: A Transcending Conceptualization of Relationship259 cited
  • 2016Leveraging value in multi-stakeholder innovation networks: A process framework for value co-creation and capture246 cited

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1997
Key account management: Theory, practice and challenges
216 cited
  • 2012Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems215 cited
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    • 2023Supporting value co-creation through interaction during the pre-purchase customer journey: empirical evidence from B2B HR services14 cited