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Frame-based stochastic choice rule
16 references·1 citing·46 second hop
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  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
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  • 2012Revealed Attention315 cited
  • 2008(A,f): Choice with Frames1304 cited

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2007
Consumer confusion proneness: scale development, validation, and application
240 cited

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  • 2021Random Utility and Limited Consideration3 cited