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Educating Marketing Students to Understand Designers’ Thought-Worlds
16 references·3 citing·45 second hop
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References

  • 1991Active learning : creating excitement in the classroom5,035 cited
  • 2008Teaching for quality learning at university4,907 cited
  • 1992Interpretive Barriers to Successful Product Innovation in Large Firms2,748 cited
  • 2000Product Design: Techniques in Reverse Engineering and New Product Development1,103 cited
  • 2000Critical thinking in education: a review813 cited
  • 2006Design Thinking and How It Will Change Management Education: An Interview and Discussion808 cited
  • 2004Creating Significant Learning Experiences: An Integrated Approach to Designing College Courses503 cited
  • 1997The KJ Method: A Technique for Analyzing Data Derived from Japanese Ethnology491 cited
  • 2016The Interplay between Intuition and Rationality in Strategic Decision Making: A Paradox Perspective324 cited
  • 2002From Example Study to Problem Solving: Smooth Transitions Help Learning311 cited
  • 2010Rational Decision Making as Performative Praxis: Explaining Rationality's Éternel Retour296 cited
  • 2002The effectiveness of different mechanisms for integrating marketing and R&D273 cited
  • 2009Intuition in Organizations: Implications for Strategic Management267 cited
  • 2007Conceptual note: Exploring the cognitive significance of organizational strategizing: A dual-process framework and research agenda163 cited

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  • 2005Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives*145 cited
  • 2016Reporting Actual and Perceived Student Learning in Education Research130 cited
  • Cited by

    • 2024Enhancing Creative Confidence IN Marketing Pedagogy WITH Design Thinking8 cited
    • 2023TAKE A HIKE: PROMOTING INTERDISCIPLINARY LEARNING AND SUSTAINABLE VALUE WITH DESIGN THINKING7 cited
    • 2023Promoting Experiential Learning in a Services Marketing Class Through the Integration of Service Design6 cited