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Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture
16 references·4 citing·51 second hop
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References

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  • 2007Psychology as the Science of Self-Reports and Finger Movements: Whatever Happened to Actual Behavior?1,618 cited
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    • 2022Impact of streamers’ characteristics on sales performance of search and experience products: Evidence from Douyin126 cited
    • 2021Populated Places and Conspicuous Consumption: High Population Density Cues Predict Consumers’ Luxury-Linked Brand Attitudes19 cited
    • 2023Does character's gender matter in inspirational brand story? Exploring the moderating effect of gender role conformity9 cited
    • 2023Stereotypes, same-sex struggles, and sustainable shopping: intrasexual competition mediates sex differences in green consumption values8 cited