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Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products
16 references·1 citing·55 second hop
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References

  • 2004The somatic marker hypothesis: A neural theory of economic decision1,984 cited
  • 2007Self‐Regulation, Ego Depletion, and Motivation1,398 cited
  • 2017Emotions Recognition Using EEG Signals: A Survey1,199 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement691 cited
  • 2016The effectiveness of celebrity endorsements: a meta-analysis599 cited
  • 2001Selecting Celebrity Endorsers: The Practitioner’s Perspective563 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
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  • 2012Stimuli–organism-response framework: A meta-analytic review in the store environment457 cited
  • 2011To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing241 cited
  • 2010Online visual merchandising (VMD) cues and consumer pleasure and arousal: Purchasing versus browsing situation235 cited
  • 2010Application of frontal EEG asymmetry to advertising research234 cited
  • 2012Factors influencing consumption experience of mobile commerce

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225 cited
  • 2014A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations213 cited
  • 2018Consumer neuroscience for marketing researchers204 cited
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    • 2022PENGARUH GRATIS ONGKIR, FLASH SALE, DAN CASHBACK ATAS PEMBELIAN IMPULSIF YANG DIMEDIASI EMOSI POSITIF9 cited