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Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience
16 references·11 citing·47 second hop
Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience (2021)Restaurant Innovativeness and Brand Attac…Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust (2020)Unlocking the customer engage…Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness (2019)Value get, value give: The re…Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness (2018)Brand experience and consumer…The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction (2017)The Impact of Memorable Touri…Testing and Controlling for Common Method Variance: A Review of Available Methods (2017)Testing and Controlling for C…Application of signaling theory in management research: Addressing major gaps in theory (2016)Application of signaling theo…Drivers of consumer–brand identification (2012)Drivers of consumer–brand ide…The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands (2011)The Effects of Brand Experien…How does perceived firm innovativeness affect the consumer? (2010)How does perceived firm innov…Development of a Scale to Measure Memorable Tourism Experiences (2010)Development of a Scale to Mea…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…The service experience in tourism (1996)The service experience in tou…Assessing Construct Validity in Organizational Research (1991)Assessing Construct Validity …A secure base: parent-child attachment and healthy human development (1989)A secure base: parent-child a…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction (2024)Impact of firm/customer innov…How and when restaurant innovativeness promotes a memorable dining experience: A moderated mediation model (2024)How and when restaurant innov…Dark kitchens: Origin, definition, and perspectives of an emerging food sector (2024)Dark kitchens: Origin, defini…Can esports help with hospitality marketing for Generation Z? The interaction of esports, novelty seeking, and subjective knowledge (2024)Can esports help with hospita…When hospitality brands go green: the role of authenticity and stereotypes in building customer-green brand relationships (2023)When hospitality brands go gr…How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants (2023)How sensory perceptions and s…Customer value cocreation behaviors in hospitality: Antecedents and mediators (2023)Customer value cocreation beh…Branding Creative Cities of Gastronomy: the role of brand experience and the influence of tourists' self-congruity and self-expansion (2023)Branding Creative Cities of G…The Influences of Experiential Marketing Factors on Brand Trust, Brand Attachment, and Behavioral Intention: Focused on Integrated Resort Tourists (2022)The Influences of Experientia…Firm Performance During a Crisis: Effects of Adhocracy Culture, Incremental Product Innovation, and Firm Size (2022)Firm Performance During a Cri…Competing through innovation: Let the customer judge! (2022)Competing through innovation:…An Autobiographical Study (1925)The four elementary forms of sociality: Framework for a unified theory of social relations. (1992)Toward A Hierarchical Model of Intrinsic and Extrinsic Motivation (1997)Biobehavioral responses to stress in females: Tend-and-befriend, not fight-or-flight. (2000)The Strategy of the Genes (2014)The Maturational Processes and the Facilitating Environment (2018)The Commitment-Trust Theory of Relationship Marketing (1994)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Identity-based consumer behavior (2012)Consumer brand relationships research: A bibliometric citation meta-analysis (2014)Online influencer marketing (2022)Organization and environment (1967)Structural Equations with Latent Variables. (1991)A Review and Synthesis of the Measurement Invariance Literature: Suggestions, Practices, and Recommendations for Organizational Research (2000)The structure of organizations (2000)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Engagement (2011)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Brand Community (2001)Brand Love (2011)Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Brand authenticity: An integrative framework and measurement scale (2014)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)A Typology of Technology‐Enhanced Tourism Experiences (2013)The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences (2014)A model of perceived image, memorable tourism experiences and revisit intention (2017)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Destination Branding: Insights and Practices from Destination Management Organizations (2005)Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists (2009)A new scale of social desirability independent of psychopathology. (1960)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)The effect of service quality and customer satisfaction on customer loyalty (2019)Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media (2020)Wearable payment: A deep learning-based dual-stage SEM-ANN analysis (2020)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Tourists’ Experiences with Smart Tourism Technology at Smart Destinations and Their Behavior Intentions (2019)Destination image and tourist behavioural intentions: A meta-analysis (2020)Understanding memorable tourism experiences and behavioural intentions of heritage tourists (2021)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)
this work references cited by second hop

References

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  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2010Development of a Scale to Measure Memorable Tourism Experiences1,584 cited
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  • 2011The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands541 cited
  • 2016Application of signaling theory in management research: Addressing major gaps in theory371 cited
  • 2020Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust348 cited
  • 2019

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness
316 cited
  • 2010How does perceived firm innovativeness affect the consumer?310 cited
  • 2018Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness280 cited
  • Cited by

    • 2022Firm Performance During a Crisis: Effects of Adhocracy Culture, Incremental Product Innovation, and Firm Size56 cited
    • 2023When hospitality brands go green: the role of authenticity and stereotypes in building customer-green brand relationships55 cited
    • 2024Dark kitchens: Origin, definition, and perspectives of an emerging food sector51 cited
    • 2022Competing through innovation: Let the customer judge!43 cited
    • 2023Customer value cocreation behaviors in hospitality: Antecedents and mediators37 cited
    • 2023How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants34 cited
    • 2022The Influences of Experiential Marketing Factors on Brand Trust, Brand Attachment, and Behavioral Intention: Focused on Integrated Resort Tourists31 cited
    • 2023Branding Creative Cities of Gastronomy: the role of brand experience and the influence of tourists' self-congruity and self-expansion28 cited
    • 2024How and when restaurant innovativeness promotes a memorable dining experience: A moderated mediation model26 cited
    • 2024Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction23 cited
    • 2024Can esports help with hospitality marketing for Generation Z? The interaction of esports, novelty seeking, and subjective knowledge19 cited