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Market-Driven management
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Market-Driven management (1994)Market-Driven managementInside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance (2015)Inside-out and outside-in ori…Analyzing the Effects of Market and Resource Orientations on Innovative Outcomes in Times of Turbulence* (2008)Analyzing the Effects of Mark…The resource underpinnings of competitive positions (2005)The resource underpinnings of…A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships (2005)A relationship-management ass…Market orientation and business economic performance (2003)Market orientation and busine…From market failure to marketing failure: market orientation as the key to deep outreach in microfinance (2002)From market failure to market…Customer Mind-Set of Employees throughout the Organization (2002)Customer Mind-Set of Employee…Market versus societal orientation in the nonprofit context (2001)Market versus societal orient…Exploring the link between market orientation and innovation in the European and US insurance markets (2001)Exploring the link between ma…Examining Business Strategy, Sales Management, and Salesperson Antecedents of Sales Organization Effectiveness (2001)Examining Business Strategy, …The organizational barriers to developing market orientation (2000)The organizational barriers t…Marketing Capabilities and Firm Performance: A Hierarchical Model (1999)Marketing Capabilities and Fi…Exchange relationships in consumer markets? (1999)Exchange relationships in con…Measuring market orientation in several populations (1998)Measuring market orientation …Cultural domination: the key to market‐oriented culture? (1998)Cultural domination: the key …Additional Thoughts on the Measurement of Market Orientation: A Comment on Deshpande and Farley (1998)Additional Thoughts on the Me…A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)The influence of relational capability and marketing capabilities on the export performance of emerging market firms (2017)Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China (2018)Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand (2019)Estimating Nonresponse Bias in Mail Surveys (1977)The Competitive Advantage of Nations (1990)The Competitive Advantage of Nations (1991)The role of technological and organizational innovation in the relation between market orientation and performance in cultural organizations (2008)A Research on Determining Innovation Factors for SMEs (2014)Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance (2011)Market orientation and product innovation: the mediating role of technological capability (2020)Comparative fit indexes in structural models. (1990)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Strategic market orientation and business performance (2008)Seeing market orientation through a capabilities lens (2009)Market orientation, innovation and corporate social responsibility practices in Ghana's telecommunication sector (2012)Basics of Qualitative Research (1992)The Commitment-Trust Theory of Relationship Marketing (1994)The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships (2007)Qualitative Data Analysis (2008)The value of B2B relationships (2009)Customer Relationship Management Research from 2000 to 2020: An Academic Literature Review and Classification (2021)Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Deviant Customer Behavior: An Exploration of Frontline Employee Tactics (2006)Market Orientation and Business Performance among SMEs in Ghana (2010)The Interpretation of Cultures (2017)Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation (2019)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)The nonprofit marketing landscape: guest editors' introduction to a special section (2004)Creating customer value in the not-for-profit sector: a case study of the British Library (2005)Measuring market orientation in nonprofit organizations (2012)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Antecedents and Consequences Of Frontline Service Employee Commitment to Service Quality (2008)The Service Models of Frontline Employees (2010)The effects of strategic orientation on operational ambidexterity: A study of indian SMEs in the industry 4.0 era (2019)Market Orientation and the Learning Organization (1995)Market-Oriented Management: A Systems-Based Perspective (1999)The role of predevelopment activities in the relationship between market orientation and performance (2004)Creating dynamic capabilities to increase customer value (2011)Impact of Positioning Strategies on Corporate Performance (2008)Strategic marketing and business performance: A study in three European ‘engineering countries’ (2010)The marketing practices‐performance relationship in professional service firms (2011)
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  • 2005A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships165 cited
  • 2001Market versus societal orientation in the nonprofit context154 cited
  • 2002Customer Mind-Set of Employees throughout the Organization153 cited
  • 2000The organizational barriers to developing market orientation149 cited
  • 1999Marketing Capabilities and Firm Performance: A Hierarchical Model140 cited
  • 2003Market orientation and business economic performance139 cited
  • 2001Exploring the link between market orientation and innovation in the European and US insurance markets136 cited
  • 2005The resource underpinnings of competitive positions134 cited
  • 1998Additional Thoughts on the Measurement of Market Orientation: A Comment on Deshpande and Farley134 cited
  • 2008Analyzing the Effects of Market and Resource Orientations on Innovative Outcomes in Times of Turbulence*132 cited
  • 1998Measuring market orientation in several populations130 cited
  • 2002From market failure to marketing failure: market orientation as the key to deep outreach in microfinance123 cited
  • 1998Cultural domination: the key to market‐oriented culture?120 cited
  • 2015Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance

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112 cited
  • 1999Exchange relationships in consumer markets?105 cited
  • 2001Examining Business Strategy, Sales Management, and Salesperson Antecedents of Sales Organization Effectiveness93 cited