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Which Parts Determine the Impression of the Font?
9 references·0 citing·30 second hop
Which Parts Determine the Impression of the Font? (2021)Which Parts Determine the Impression of t…Serif or Sans: Visual Font Analytics on Book Covers and Online Advertisements (2019)Serif or Sans: Visual Font An…Perception of fonts: perceived personality traits and appropriate uses (2016)Perception of fonts: perceive…The Taste of Typeface (2015)The Taste of TypefaceUsing type font characteristics to communicate brand personality of new brands (2012)Using type font characteristi…Dressed for the Occasion: Font‐Product Congruity in the Perception of Logotype (2006)Dressed for the Occasion: Fon…Audience Perceptions of Fonts in Projected PowerPoint Text Slides (2006)Audience Perceptions of Fonts…Impression Management using Typeface Design (2004)Impression Management using T…The rhetoric of typography: The awareness and impact of typeface appropriateness (2003)The rhetoric of typography: T…A study of the appropriateness of type faces. (1923)A study of the appropriatenes…The Measurement of Meaning (1957)The language-as-fixed-effect fallacy: A critique of language statistics in psychological research (1973)Review of personality and social psychology (1980)How Visual Brand Identity Shapes Consumer Response (2014)Brand linguistics: A theory-driven framework for the study of language in branding (2017)“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing? (2020)Consumer Evaluations of Brand Extensions (1990)Dimensions of Brand Personality (1997)When Good Brands Do Bad (2004)Brand logo design: examining consumer response to naturalness (2015)A comprehensive review on logo literature: research topics, findings, and future directions (2019)Creating Brand Meaning: A Review and Research Agenda (2019)Using IT in the undergraduate classroom: should we replace the blackboard with PowerPoint? (2000)The cognitive style of PowerPoint (2003)PowerPoint’s power in the classroom: enhancing students’ self-efficacy and attitudes (2004)The Structure of PowerPoint Presentations: The Art of Grasping Things Whole (2009)Comparative expression of hedonic impact: affective reactions to taste by human infants and other primates (2001)Crossmodal correspondences: A tutorial review (2011)Does the shape of a cup influence coffee taste expectations? A cross-cultural, online study (2016)The semantic basis of taste-shape associations (2016)“A sweet smile”: the modulatory role of emotion in how extrinsic factors influence taste evaluation (2017)How to Use Five Letterforms to Gauge a Typeface's Personality: A Research-Driven Method (2005)Seeing typeface personality: Emotional responses to form as tone (2012)Brands and Branding: Research Findings and Future Priorities (2006)Holistic Package Design and Consumer Brand Impressions (2008)Exciting red and competent blue: the importance of color in marketing (2011)In search of a happy medium in instructional technology research: Issues concerning external validity, media replications, and learner control (1989)Strategies for distinctive brands (2010)Fontroversy! Or, How to Care about the Shape of Language (2017)Shared Latent Space of Font Shapes and Their Noisy Impressions (2022)
this work references cited by second hop

References

  • 2004Impression Management using Typeface Design355 cited
  • 2006Dressed for the Occasion: Font‐Product Congruity in the Perception of Logotype122 cited
  • 2012Using type font characteristics to communicate brand personality of new brands104 cited
  • 2015The Taste of Typeface85 cited
  • 1923A study of the appropriateness of type faces.68 cited
  • 2003The rhetoric of typography: The awareness and impact of typeface appropriateness55 cited
  • 2006Audience Perceptions of Fonts in Projected PowerPoint Text Slides32 cited
  • 2019Serif or Sans: Visual Font Analytics on Book Covers and Online Advertisements18 cited
  • 2016Perception of fonts: perceived personality traits and appropriate uses9 cited

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