this work references cited by second hopReferences
- 1984A resource‐based view of the firm25,618 cited
- 2001Is the Resource-Based "View" a Useful Perspective for Strategic Management Research?4,459 cited
- 2001Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view3,938 cited
- 2001Shareholder value, stakeholder management, and social issues: what's the bottom line?3,685 cited
- 1996Measuring Brand Equity Across Products and Markets3,591 cited
- 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
- 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
- 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
- 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
- 1997TECHNICAL AND STRATEGIC HUMAN RESOURCES MANAGEMENT EFFECTIVENESS AS DETERMINANTS OF FIRM PERFORMANCE.1,824 cited
- 2016Customer engagement: the construct, antecedents, and consequences1,760 cited
- 2014Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement1,462 cited
- 2008The Process of Customer Engagement: A Conceptual Framework1,365 cited
- 2015Competitive Advantage through Engagement1,182 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work