SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Aesthetic Typography of Packaging Design and Purchase Intention: A Study of Women Shoppers of Beauty Products in Oman Under ‘View’ Model
16 references·0 citing·44 second hop
Aesthetic Typography of Packaging Design and Purchase Intention: A Study of Women Shoppers of Beauty Products in Oman Under ‘View’ Model (2021)Aesthetic Typography of Packaging Design …Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)Predictive model assessment i…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Behavioural Aspects Influencing Decision to Purchase Apparels amongst Young Indian Consumers (2018)Behavioural Aspects Influenci…Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations (2017)Consumer response to packagin…Structural Equation Modeling with the SmartPLS (2015)Structural Equation Modeling …Komunikasi Pemasaran Terpadu Dalam Periklanan Dan Promosi (2014)Komunikasi Pemasaran Terpadu …A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution (2013)Look at Me! Look at Me! Consp…Influence of package design on the dynamics of multisensory and emotional food experience (2012)Influence of package design o…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Personification in Advertising (2011)Personification in AdvertisingArticulating a New Framework for Visual Metaphors in Advertising (2011)Articulating a New Framework …The importance of packaging design for own‐label food brands (2007)The importance of packaging d…Consumer perceptions of product packaging (2006)Consumer perceptions of produ…Effect of brand familiarity, experience and information on online apparel purchase (2005)Effect of brand familiarity, …Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Partial least squares structural equation modeling (PLS-SEM) (2014)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Metaphors We Live By (2003)When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings (2012)You’re so lovable: Anthropomorphism and brand love (2014)Virtual influencer marketing: the good, the bad and the unreal (2023)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User acceptance of information technology: system characteristics, user perceptions and behavioral impacts (1993)What induces online loyalty? Online versus offline brand images (2008)The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture (2010)Diffusion of Innovations 1 (2019)Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach (2021)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)The use of partial least squares path modeling in international marketing (2009)Organizational and regulatory stakeholder pressures friends or foes to green logistics practices and financial performance: Investigating corporate reputation as a missing link (2019)SmartPLS 3: especificação, estimação, avaliação e relato (2019)Examining the influence of internal green supply chain practices, green human resource management and supply chain environmental cooperation on firm performance (2020)Marketing: Theory and Practice (1983)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Strategic Brand Management (2007)Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis (2010)The influence of visual packaging design on perceived food product quality, value, and brand preference (2013)Consumer Perceptions of Food Packaging: Contributing to or Counteracting Environmentally Sustainable Development? (2015)The theory of planned behavior (1991)The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference (2010)Consumer Considerations for the Implementation of Sustainable Packaging: A Review (2020)Consumers’ response to environmentally-friendly food packaging - A systematic review (2020)Food packaging and sustainability – Consumer perception vs. correlated scientific facts: A review (2021)Understanding Attitudes and Predicting Social Behavior (1980)The partial least squares approach for structural equation modeling. (1998)How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM (2019)Partial Least Squares Structural Equation Modeling (2021)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Partial Least Squares Structural Equation Modeling (2017)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)
this work references cited by second hop

References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 2019Predictive model assessment in PLS-SEM: guidelines for using PLSpredict4,576 cited
  • 2015Structural Equation Modeling with the SmartPLS650 cited
  • 2006Consumer perceptions of product packaging560 cited
  • 2017Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations493 cited
  • 2011Personification in Advertising390 cited
  • 2005Effect of brand familiarity, experience and information on online apparel purchase348 cited
  • 2007The importance of packaging design for own‐label food brands283 cited
  • 2012Influence of package design on the dynamics of multisensory and emotional food experience257 cited
  • 2013Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution220 cited
  • 2014Komunikasi Pemasaran Terpadu Dalam Periklanan Dan Promosi205 cited
  • 2011

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Articulating a New Framework for Visual Metaphors in Advertising
165 cited
  • 2018Behavioural Aspects Influencing Decision to Purchase Apparels amongst Young Indian Consumers149 cited
  • Cited by

    No citing works inside the corpus for this window.