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The Role of Brand and Fan Personalities in Building Fan-Brand Relationships
16 references·0 citing·42 second hop
The Role of Brand and Fan Personalities in Building Fan-Brand Relationships (2021)The Role of Brand and Fan Personalities i…Customer relationship building: The role of brand attractiveness and consumer–brand identification (2016)Customer relationship buildin…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…Consumer brand relationships research: A bibliometric citation meta-analysis (2014)Consumer brand relationships …A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using SmartPLS (2013)Partial Least Squares Structu…Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand) (2010)Impact of brand personality o…Consumer Behavior: Buying, Having, and Being (8th ed.) (2009)Consumer Behavior: Buying, Ha…A new measure of brand personality (2009)A new measure of brand person…Building consumer–brand relationship: A cross‐cultural experiential view (2006)Building consumer–brand relat…Do brand personality scales really measure brand personality? (2003)Do brand personality scales r…Building customer-based brand equity : a blueprint for creating strong brands (2001)Building customer-based brand…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Perceiving interpersonal conflict and reacting to it: The case for agreeableness. 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References

  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)18,923 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
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  • 2009Consumer Behavior: Buying, Having, and Being (8th ed.)358 cited
  • 2010Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)

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334 cited
  • 2016Customer relationship building: The role of brand attractiveness and consumer–brand identification331 cited
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