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An experimental study of consumers’ impulse buying behaviour in augmented reality mobile shopping apps

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810 cited

2016The state of online impulse-buying research: A literature analysis686 cited

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2024How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age40 cited
2024Is the future of the metaverse bleak or bright? Role of realism, facilitators, and inhibitors in metaverse adoption34 cited
2024Retail value creation through augmented reality: The role of task-technology fit, consumer knowledge, and personality33 cited
2024Effect of augmented reality applications on attitude and behaviours of customers: cognitive and affective perspectives30 cited
2024Augmented reality is the new digital banking – AR brand experience impact on brand loyalty30 cited
2024Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory20 cited
2025Customer loyalty through augmented reality apps: quality attributes, market differences, and trust as a mediator19 cited
2023The exploration of customization in augmented reality from the affordance lens: A three-stage hybrid approach16 cited
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