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Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts
16 references·3 citing·55 second hop
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References

  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 1999EMOTION1,004 cited
  • 1984Perspectives on Information Overload499 cited
  • 2007Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention423 cited
  • 2010Sport involvement: A conceptual and empirical analysis275 cited
  • 2001Sponsorship and recall of sponsors207 cited
  • 1992Effects of Involvement, Arousal, and Pleasure on the Recognition of Sponsorship Stimuli161 cited
  • 2012The Viewer’s Reception and Processing of Sponsorship Information in Sport Telecasts125 cited
  • 2007The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter123 cited
  • 2019Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement112 cited
  • 2001Attitudinal Effects of Combined Sponsorship and Sponsor’s Prominence on Basketball in Europe98 cited
  • 1997THE THRILL OF A CLOSE GAME91 cited
  • 2014The Impact of Color and Animation on Sports Viewers’ Attention to Televised Sponsorship Signage69 cited
  • 1992Emotional Responses to the Sports Page67 cited
  • 2018Determinants of viewer attention in concurrent event sponsorship

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47 cited
  • 2017Existence of Mixed Emotions During Consumption of a Sporting Event: A Real-Time Measure Approach46 cited
  • Cited by

    • 2023Sponsorship and social justice: brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship11 cited
    • 2024The effects of different billboard advertisement language on TV sports audiences’ recognition, recall and search intention of the sponsor signage9 cited
    • 2024Visual attention differences toward football stadium’s naming rights: an eye tracking study8 cited