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Marketing mix strategies during and after COVID-19 pandemic and recession: a systematic review
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Marketing mix strategies during and after COVID-19 pandemic and recession: a systematic review (2021)Marketing mix strategies during and after…The New Consumer Behaviour Paradigm amid COVID-19: Permanent or Transient? (2020)The New Consumer Behaviour Pa…Impact of Covid-19 on consumer behavior: Will the old habits return or die? (2020)Impact of Covid-19 on consume…Effects of COVID-19 on business and research (2020)Effects of COVID-19 on busine…Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak (2020)Competing during a pandemic? …Analyzing the impact of the coronavirus crisis on business models (2020)Analyzing the impact of the c…Should Firms Spend More on Research and Development and Advertising during Recessions? 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References

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  • 2005Turning adversity into advantage: Does proactive marketing during a recession pay off?

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  • 2011Should Firms Spend More on Research and Development and Advertising during Recessions?249 cited
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