References

• 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
• 2013Perilaku Konsumen dan Strategi Pemasaran593 cited
• 2015Consumer Behavior, Buying, Having, and Being418 cited
• 2018Influence of e-WOM engagement on consumer purchase intention in social commerce291 cited
• 2019The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective285 cited
• 2020Electronic word-of-mouth and consumer purchase intentions in social e-commerce274 cited
• 2014THE RELATIONSHIP BETWEEN BRAND IMAGE AND PURCHASE INTENTION: EVIDENCE FROM AWARD WINNING MUTUAL FUNDS160 cited
• 2020PENGARUH TAMPILAN WEB DAN HARGA TERHADAP MINAT BELI DENGAN KEPERCAYAAN SEBAGAI INTERVENING VARIABLE PADA E-COMMERCE SHOPEE119 cited
• 2016Penyusunan Alat Pengukur Berbasis Theory of Planned Behavior117 cited
• 2013THEORY OF REASONED ACTION DAN THEORY OF PLANNED BEHAVIOR (Sebuah Kajian Historis tentang Perilaku)106 cited
• 2013Riset Pemasaran Dan Konsumen100 cited
• 2020Micro Influencers Marketing and Brand Image to Purchase Intention of Cosmetic Products Focallure49 cited
• 2015PENGARUH CELEBRITY ENDORSEMENTTERHADAP PURCHASE INTENTION DENGANBRAND IMAGE SEBAGAI VARIABEL INTERVENING (STUDI KASUS IKLAN PRODUK PERAWATAN KECANTIKAN POND’S)25 cited