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A cross-cultural analysis of the motivation factors and profitability of online wine tastings during Covid-19 pandemic

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References

2011Consumer behaviour and sensory preference differences: implications for wine product marketing250 cited
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2021Towards a framework for the global wine tourism system132 cited
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2004The Post‐visit Consumer Behaviour of New Zealand Winery Visitors126 cited
2013Wine Tourism Experience Effects of the Tasting Room on Consumer Brand Loyalty119 cited
2007Customer perceived value in a cellar door visit: the impact on behavioural intentions111 cited
2011How strong and generalisable is the Generation Y effect? A cross‐cultural study for wine93 cited
2006Using the tasting room experience to create loyal customers86 cited
2008Making a connection: tasting rooms and brand loyalty80 cited
2020Estimating the economic impact of tourism in German wine regions64 cited
2014Factors determining visitors' memorable wine-tasting experience at wineries52 cited
2014Customer satisfaction and sales performance in wine tasting rooms48 cited
2020Economic sustainability of wine tourism services and direct sales performance – emergent profiles from Italy

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45 cited

2009THERE IS NO SUCH THING AS A FREE WINE TASTING: THE EFFECT OF A TASTING FEE ON OBLIGATION TO BUY36 cited

2012Sources of Information Used by Tourists Travelling to Visit Canadian Winery Tasting Rooms34 cited

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