SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Churn in the mobile gaming field: Establishing churn definitions and measuring classification similarities
16 references·2 citing·47 second hopsampled
Churn in the mobile gaming field: Establishing churn definitions and measuring classification similarities (2021)Churn in the mobile gaming field: Establi…Behavioral attributes and financial churn prediction (2018)Behavioral attributes and fin…In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions (2017)In Pursuit of Enhanced Custom…Early churn prediction with personalized targeting in mobile social games (2017)Early churn prediction with p…Churn prediction of mobile and online casual games using play log data (2017)Churn prediction of mobile an…Rapid Prediction of Player Retention in Free-to-Play Mobile Games (2016)Rapid Prediction of Player Re…Churn Prediction in Mobile Social Games: Towards a Complete Assessment Using Survival Ensembles (2016)Churn Prediction in Mobile So…A comparative analysis of data preparation algorithms for customer churn prediction: A case study in the telecommunication industry (2016)A comparative analysis of dat…Some Customers Would Rather Leave Without Saying Goodbye (2015)Some Customers Would Rather L…Churn Prediction in Online Games Using Players’ Login Records: A Frequency Analysis Approach (2015)Churn Prediction in Online Ga…Predicting player churn in the wild (2014)Predicting player churn in th…Churn prediction for high-value players in casual social games (2014)Churn prediction for high-val…Customer event history for churn prediction: How long is long enough? (2012)Customer event history for ch…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Building comprehensible customer churn prediction models with advanced rule induction techniques (2010)Building comprehensible custo…Applying data mining to telecom churn management (2005)Applying data mining to telec…Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting (2004)Customer base analysis: parti…Enhancing game customer churn prediction with a stacked ensemble learning model (2024)Enhancing game customer churn…Clustering mixed-type player behavior data for churn prediction in mobile games (2022)Clustering mixed-type player …Predicting subscriber dissatisfaction and improving retention in the wireless telecommunications industry (2000)An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)Churn Prediction in MMORPGs: A Social Influence Based Approach (2009)A Survey on Churn Analysis in Various Business Domains (2020)Customer satisfaction, customer retention, and market share (1993)The Behavioral Consequences of Service Quality (1996)Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers (2000)Customer churn prediction in the telecommunication sector using a rough set approach (2016)Customer churn prediction in telecommunication industry using data certainty (2018)History, Evolution and Future of Big Data and Analytics: A Bibliometric Analysis of Its Relationship to Performance in Organizations (2019)Churn prediction in subscription services: An application of support vector machines while comparing two parameter-selection techniques (2006)CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services (2006)Social ties and their relevance to churn in mobile telecom networks (2008)Comparison of supervised machine learning techniques for customer churn prediction based on analysis of customer behavior (2017)Zero defections: quality comes to services. (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Managerial Applications of Neural Networks: The Case of Bank Failure Predictions (1992)Artificial neural networks in bankruptcy prediction: General framework and cross-validation analysis (1999)Building Data Mining Applications for CRM (1999)New insights into churn prediction in the telecommunication sector: A profit driven data mining approach (2011)A survey of results on mobile phone datasets analysis (2015)A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (2018)Data preparation for data mining (1999)Credit Scoring and Its Applications (2002)An empirical comparison of techniques for the class imbalance problem in churn prediction (2017)Incorporating textual information in customer churn prediction models based on a convolutional neural network (2019)A Review on Machine Learning Methods for Customer Churn Prediction and Recommendations for Business Practitioners (2024)Not if but When will Borrowers Default (1999)Survival Analysis Methods for Personal Loan Data (2002)Games and big data: A scalable multi-dimensional churn prediction model (2017)Customer Lifetime Value in Video Games Using Deep Learning and Parametric Models (2018)An adaptive learning approach for customer churn prediction in the telecommunication industry using evolutionary computation and Naïve Bayes (2023)Customer delight: Foundations, findings, and managerial insight (1997)Linguistic Inquiry and Word Count (LIWC) (2012)Private traits and attributes are predictable from digital records of human behavior (2013)Managing Churn to Maximize Profits (2020)The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context (2021)AI and digitalization in relationship management: Impact of adopting AI-embedded CRM system (2022)Customer churn prediction using improved balanced random forests (2008)Customer churn prediction in telecommunications (2011)Large-scale Ensemble Model for Customer Churn Prediction in Search Ads (2018)Predictive analytics for customer repurchase: Interdisciplinary integration of buy till you die modeling and machine learning (2021)Churn prediction in digital game-based learning using data mining techniques: Logistic regression, decision tree, and random forest (2022)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2005Applying data mining to telecom churn management514 cited
  • 2004Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting425 cited
  • 2010Building comprehensible customer churn prediction models with advanced rule induction techniques366 cited
  • 2016A comparative analysis of data preparation algorithms for customer churn prediction: A case study in the telecommunication industry214 cited
  • 2017In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions189 cited
  • 2014Predicting player churn in the wild160 cited
  • 2014Churn prediction for high-value players in casual social games147 cited
  • 2016Churn Prediction in Mobile Social Games: Towards a Complete Assessment Using Survival Ensembles107 cited
  • 2017Early churn prediction with personalized targeting in mobile social games83 cited
  • 2012Customer event history for churn prediction: How long is long enough?77 cited
  • 2017Churn prediction of mobile and online casual games using play log data72 cited
  • 2015Some Customers Would Rather Leave Without Saying Goodbye63 cited
  • 2015Churn Prediction in Online Games Using Players’ Login Records: A Frequency Analysis Approach

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

60 cited
  • 2016Rapid Prediction of Player Retention in Free-to-Play Mobile Games50 cited
  • 2018Behavioral attributes and financial churn prediction49 cited
  • Cited by

    • 2022Clustering mixed-type player behavior data for churn prediction in mobile games11 cited
    • 2024Enhancing game customer churn prediction with a stacked ensemble learning model8 cited