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ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES
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ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES (2008)ARE UNCLICKED ADS WASTED? ENDURING EFFECT…Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet (2004)Separate and joint effects of…The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences (2003)The Influence of Goal-Directe…THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS (2003)THE EFFECTS OF SPONSOR RELEVA…Preparing to resume an interrupted task: effects of prospective goal encoding and retrospective rehearsal (2003)Preparing to resume an interr…Internet advertising: Is anybody watching? (2003)Internet advertising: Is anyb…Factors Affecting Online Advertising Recall: A Study of Students (2003)Factors Affecting Online Adve…Measuring the Intrusiveness of Advertisements: Scale Development and Validation (2002)Measuring the Intrusiveness o…Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Forced Exposure and Psycholog…Different Forced-Exposure Levels to Banner Advertisements (2001)Different Forced-Exposure Lev…How Advertising Works on the WWW: Modified Elaboration Likelihood Model (1999)How Advertising Works on the …The Influence of Display Characteristics on Visual Exploratory Search Behavior (1998)The Influence of Display Char…The Effects of Incidental Ad Exposure on the Formation of Consideration Sets (1997)The Effects of Incidental Ad …Enhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Psychological Reactance: A Theory of Freedom and Control (1981)Psychological Reactance: A Th…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers (2023)Effects of Risk Attitude and …A Paradigm for Developing Better Measures of Marketing Constructs (1979)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Comparative fit indexes in structural models. (1990)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)Friends, Fans, and Followers: Do Ads Work on Social Networks? (2011)Stay Away From Me (2012)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Play, Flow, and the Online Search Experience (2004)Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings (2012)Gamification and Mobile Marketing Effectiveness (2016)Diffusion of Innovations 1 (2019)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)eWOM overload and its effect on consumer behavioral intention depending on consumer involvement (2008)Online Display Advertising: Targeting and Obtrusiveness (2011)Social Networks, Personalized Advertising, and Privacy Controls (2013)Preattentive Mere Exposure Effects (1993)A Model For Predictive Measurements of Advertising Effectiveness (2000)Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)The Effect of Banner Advertising on Internet Purchasing (2006)“Fake News” Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content (2019)The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)The Elaboration Likelihood Model of Persuasion (1986)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. (2006)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream (2003)Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions (2006)What makes interruptions disruptive? A study of length, similarity, and complexity (1989)The Influence of Task Interruption on Individual Decision Making: An Information Overload Perspective (1999)In-class laptop use and its effects on student learning (2007)Measuring and defining the experience of immersion in games (2008)Threaded cognition: An integrated theory of concurrent multitasking. (2008)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Effect of brand familiarity, experience and information on online apparel purchase (2005)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Factors influencing people’s continuous watching intention and consumption intention in live streaming (2019)A justification-suppression model of the expression and experience of prejudice. 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References

  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1981Psychological Reactance: A Theory of Freedom and Control3,038 cited
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  • 2002Measuring the Intrusiveness of Advertisements: Scale Development and Validation734 cited
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  • 1999How Advertising Works on the WWW: Modified Elaboration Likelihood Model281 cited
  • 2003THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS253 cited
  • 2003Factors Affecting Online Advertising Recall: A Study of Students246 cited

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  • 2004Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet174 cited
  • 2001Different Forced-Exposure Levels to Banner Advertisements171 cited
  • Cited by

    • 2023Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers12 cited