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Competitive Mobile Targeting
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Competitive Mobile Targeting (2015)Competitive Mobile TargetingMobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness (2015)Mobile Ad Effectiveness: Hype…Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions (2015)Geo-Conquesting: Competitive …Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions (2014)Which Products Are Best Suite…The Strategic Value of High-Cost Customers (2013)The Strategic Value of High-C…The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies (2013)The Effect of In-Store Travel…Mobile Targeting (2013)Mobile TargetingWhen to “Fire” Customers: Customer Cost-Based Pricing (2011)When to “Fire” Customers: Cus…The Perils of Behavior-Based Personalization (2010)The Perils of Behavior-Based …A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers? (2010)A Customer Management Dilemma…Behavior-Based Discrimination: Is It a Winning Play, and If So, When? (2008)Behavior-Based Discrimination…Competitive One-to-One Promotions (2002)Competitive One-to-One Promot…Customer Poaching and Brand Switching (2000)Customer Poaching and Brand S…Dynamic Competition with Customer Recognition (1999)Dynamic Competition with Cust…Supermarket Competition: The Case of Every Day Low Pricing (1997)Supermarket Competition: The …Competitive Coupon Targeting (1995)Competitive Coupon TargetingOn the Strategic Choice of Spatial Price Policy (1987)On the Strategic Choice of Sp…Human Problem Solving (1972)Specification Tests in Econometrics (1978)The Buying Impulse (1987)Estimating Demand for Mobile Applications in the New Economy (2014)The role of digital and social media marketing in consumer behavior (2015)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)A Price Discrimination Theory of Coupons (1984)Competitive Promotional Strategies (1988)Stability in Competition (1990)E-Customization (2003)How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches (2011)The Economics of Privacy (2016)Contracts as a barrier to entry (1987)The Theory of Industrial Organization (1988)Competition when Consumers have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade (1995)Defining and Estimating a Trading Area (1964)The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)Putting one-to-one marketing to work: Personalization, customization, and choice (2008)The role of data privacy in marketing (2016)Personalized mobile marketing strategies (2019)A Theory of the Allocation of Time (1965)A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)An Empirical Analysis of Determinants of Retailer Pricing Strategy (2004)Supermarket Pricing Strategies (2008)Dynamic Pricing with Loss-Averse Consumers and Peak-End Anchoring (2011)Understanding Information Technology Usage: A Test of Competing Models (1995)The Essential Impact of Context on Organizational Behavior (2006)Construal-level theory of psychological distance. (2010)The personalization-privacy paradox: implications for new media (2016)Unstructured data in marketing (2018)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Measuring the Involvement Construct (1985)Communication and Persuasion (1986)Modeling the relationship between firm and user generated content and the stages of the marketing funnel (2018)Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches (2021)A Theory of Psychological Reactance (1968)Public and private self-consciousness: Assessment and theory. (1975)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Online relationship marketing (2018)Competitive Price Discrimination (2001)Chapter 58 Agglomeration and economic geography (2004)Industrial Organization: Markets and Strategies (2010)Consumer Privacy and the Market for Customer Information (2004)Price Cycles in Markets with Customer Recognition (2004)The economics of information technology: an introduction (2006)
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References

  • 2000Customer Poaching and Brand Switching631 cited
  • 1987On the Strategic Choice of Spatial Price Policy614 cited
  • 1999Dynamic Competition with Customer Recognition382 cited
  • 1995Competitive Coupon Targeting373 cited
  • 2015Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness361 cited
  • 2013The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies351 cited
  • 2015Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions324 cited
  • 1997Supermarket Competition: The Case of Every Day Low Pricing302 cited
  • 2013Mobile Targeting301 cited
  • 2014Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions300 cited
  • 2002Competitive One-to-One Promotions296 cited
  • 2010A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?231 cited
  • 2010The Perils of Behavior-Based Personalization186 cited
  • 2008Behavior-Based Discrimination: Is It a Winning Play, and If So, When?150 cited
  • 2011When to “Fire” Customers: Customer Cost-Based Pricing100 cited

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  • 2013The Strategic Value of High-Cost Customers38 cited
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