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Source Effects in Professional Services Advertising
16 references·0 citing·39 second hop
Source Effects in Professional Services Advertising (2012)Source Effects in Professional Services A…Communication And Persuasion (2017)Communication And PersuasionPromotion management and marketing communications (1990)Promotion management and mark…The Marketing of Legal Services (1981)The Marketing of Legal Servic…Designing Research for Application (1981)Designing Research for Applic…Attorney Advertising: A Consumer Perspective (1980)Attorney Advertising: A Consu…The Persuasive Effect of Source Credibility: Tests of Cognitive Response (1978)The Persuasive Effect of Sour…The Advertising of Fees and Services: A Study of Contrasts between, and Similarities among, Professional Groups (1978)The Advertising of Fees and S…How the Legal Profession Views Legal Service Advertising (1978)How the Legal Profession View…Marketing Professional Services (1977)Marketing Professional Servic…Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities? (1977)Highly Credible Sources: Pers…Advertising in the Professions: The Critical Issues (1977)Advertising in the Profession…Dimensions for Evaluating the Acceptability of Message Sources (1969)Dimensions for Evaluating the…On increasing the persuasiveness of a low prestige communicator (1966)On increasing the persuasiven…The principle of congruity in the prediction of attitude change. (1955)The principle of congruity in…"Reinstatement" of the communicator in delayed measurement of opinion change. (1953)"Reinstatement" of the commun…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…The Psychology of Social Norms. (1937)The Psychology of Social Norms (1938)Similarity, credibility, and attitude change: A review and a theory. (1970)Towards a balanced social psychology: Causes, consequences, and cures for the problem-seeking approach to social behavior and cognition (2004)Statistical principles in experimental design. (1962)Experimental and Quasi-Experimental Designs for Research (1963)The Structure of Scientific Revolutions (1963)A Framework for Conceptual Contributions in Marketing (2011)Large-Scale Psychological Differences Within China Explained by Rice Versus Wheat Agriculture (2014)Sample Size for Survey Research: Review and Recommendations (2020)The nature and measurement of meaning. (1952)Findings and Theory in the Study of Fear Communications (1970)On the motivational nature of cognitive dissonance: Dissonance as psychological discomfort. (1994)A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. (2002)Communication and persuasion. (1954)An attribution analysis of the effect of communicator characteristics on opinion change: The case of communicator attractiveness. (1975)The Empirical Study of the Persuasive Effects of Evidence The Status After Fifty Years of Research (1988)How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages (1999)Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change (1968)The Persuasive Effect of Source Credibility: A Situational Analysis (1978)Attitudes And Attitude Change (1987)Prior knowledge, credibility and information search (2004)Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services (2018)Coefficient Alpha and the Internal Structure of Tests (1951)Self-Perception Theory (1972)Credibility: A multidisciplinary framework (2007)Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features (2013)The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information (2007)Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations (2009)Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)Word of mouth: understanding and managing referral marketing (1998)Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences (2005)Best-Worst Scaling: Theory, Methods and Applications (2015)The Elaboration Likelihood Model of Persuasion (1986)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)The totalitarian ego: Fabrication and revision of personal history. (1980)Mediating the Message: Theories of Influences on Mass Media Content (1995)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)
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References

  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 2017Communication And Persuasion2,240 cited
  • 1981Designing Research for Application1,805 cited
  • 1955The principle of congruity in the prediction of attitude change.1,700 cited
  • 1969Dimensions for Evaluating the Acceptability of Message Sources752 cited
  • 1978The Persuasive Effect of Source Credibility: Tests of Cognitive Response522 cited
  • 1953"Reinstatement" of the communicator in delayed measurement of opinion change.434 cited
  • 1977Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?378 cited
  • 1977Marketing Professional Services328 cited
  • 1966On increasing the persuasiveness of a low prestige communicator241 cited
  • 1990Promotion management and marketing communications170 cited
  • 1980Attorney Advertising: A Consumer Perspective63 cited
  • 1978How the Legal Profession Views Legal Service Advertising51 cited
  • 1981The Marketing of Legal Services45 cited
  • 1977Advertising in the Professions: The Critical Issues40 cited
  • 1978The Advertising of Fees and Services: A Study of Contrasts between, and Similarities among, Professional Groups

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