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Weinmarken der Alten und der Neuen Welt - Drei Fallstudien
6 references·0 citing·21 second hop
Weinmarken der Alten und der Neuen Welt - Drei Fallstudien (2010)Weinmarken der Alten und der Neuen Welt -…Wine: A Global Business (2004)Wine: A Global BusinessBuilding the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth (2002)Building the Brand-Driven Bus…What High-Tech Managers Need to Know About Brands (1999)What High-Tech Managers Need …Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation (1999)Brand Management Through Narr…Using product, brand and purchasing involvement for retail segmentation (1997)Using product, brand and purc…The Corporate Brand (1997)The Corporate BrandMeasuring the Involvement Construct (1985)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure (2009)Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer research (2013)Best-Worst Scaling: Theory, Methods and Applications (2015)Bringing the corporation into corporate branding (2003)Corporate brands: what are they? What of them? (2003)Customer-based brand equity for a destination (2007)HR practices in US and Australian family wineries: cultural contrasts and performance impact (2008)Environmental practices in the wine industry: An empirical application of the theory of reasoned action and stakeholder theory in the United States and New Zealand (2009)How do Small and Medium Enterprises Go “Green”? A Study of Environmental Management Programs in the U.S. Wine Industry (2009)New Product Innovation with Multiple Features and Technology Constraints (2002)Value delivery and value-based pricing in industrial markets (2008)From mission statement to airline branding (2016)The management of destination brands: Five guiding principles based on recent developments in corporate branding theory (2007)Tourism destination brand identity: The case of Slovenia (2007)Strategic corporate brand alignment (2012)Seven Contexts for Service System Design (2010)The underlying dimensions of brand orientation and its impact on financial performance (2011)The role of brand equity in a new rebranding strategy of a private label brand (2020)
this work references cited by second hop

References

  • 1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation858 cited
  • 1997Using product, brand and purchasing involvement for retail segmentation291 cited
  • 1997The Corporate Brand175 cited
  • 2002Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth107 cited
  • 1999What High-Tech Managers Need to Know About Brands101 cited
  • 2004Wine: A Global Business21 cited

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