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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (1999)Permission Marketing: Turning Strangers I…Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Digital Content Marketing's R…Customer engagement: the construct, antecedents, and consequences (2016)Customer engagement: the cons…Conceptualizing the Evolution and Future of Advertising (2016)Conceptualizing the Evolution…Business to business digital content marketing: marketers’ perceptions of best practice (2014)Business to business digital …The effect of online privacy policy on consumer privacy concern and trust (2012)The effect of online privacy …Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising (2007)Perceived Effectiveness of Pu…Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand (2007)Consumer perceptions and atti…An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising (2007)An Empirical Study of the Dri…Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents (2005)Increasing Advertising Value …The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)The Theoretical Underpinnings…Mobile marketing: the role of permission and acceptance (2004)Mobile marketing: the role of…U-Commerce: Expanding the Universe of Marketing (2002)U-Commerce: Expanding the Uni…Oracles on “Advertising”: Searching for a Definition (2002)Oracles on “Advertising”: Sea…Defaults, Framing and Privacy: Why Opting In-Opting Out1 (2002)Defaults, Framing and Privacy…Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior (2001)Managing Customer-Initiated C…Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy: A Research Framework and Overview of the Special Issue (2000)Privacy and Ethical Issues in…Exchange and Power in Social Life. 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  • 2016Customer engagement: the construct, antecedents, and consequences1,760 cited
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  • 2002U-Commerce: Expanding the Universe of Marketing445 cited
  • 2012The effect of online privacy policy on consumer privacy concern and trust429 cited
  • 2001Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior401 cited
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  • 2002Oracles on “Advertising”: Searching for a Definition338 cited
  • 2007An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising299 cited
  • 2007Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising269 cited
  • 2005Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents246 cited

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2007
Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand
215 cited
  • 2000Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy: A Research Framework and Overview of the Special Issue215 cited
  • 2016Conceptualizing the Evolution and Future of Advertising209 cited