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Green awareness and green purchase intention: The moderating role of corporate image
16 references·4 citing·47 second hopsampled
Green awareness and green purchase intention: The moderating role of corporate image (2021)Green awareness and green purchase intent…The awareness of environmentally friendly products: The impact of green advertising and green brand image (2020)The awareness of environmenta…Effect of consumption values on customers’ green purchase intention: a mediating role of green trust (2020)Effect of consumption values …The influence of green marketing strategies on business performance and corporate image in the retail sector (2019)The influence of green market…Consumer’s intention to purchase green furniture: Do health consciousness and environmental awareness matter? (2019)Consumer’s intention to purch…Willingness to pay more for green products: The interplay of consumer characteristics and customer participation (2018)Willingness to pay more for g…The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern (2018)The influence of greenwashing…Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing (2018)Causality analysis of media i…Predicting green product consumption using theory of planned behavior and reasoned action (2015)Predicting green product cons…The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products (2014)The Impact of Green Marketing…The effect of corporate associations on consumer behaviour (2013)The effect of corporate assoc…Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally (2012)Exploring corporate ability a…The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls (2011)The different effects of onli…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Measuring Service Quality: A Reexamination and Extension (1992)Measuring Service Quality: A …Towards a greener future: nursing students’ climate consciousness and green purchasing intentions (2025)Towards a greener future: nur…Navigating the Digital Revolution in the Food Industry: Consumers' Perceived Environmental Risks and Purchasing Decisions (2024)Navigating the Digital Revolu…Green awareness and green product: a direction for sustainable consumption (2024)Green awareness and green pro…Business Intelligence and Its Influence on Consumer Purchase Intentions: A Green Marketing Perspective (2024)Business Intelligence and Its…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Enhance green purchase intentions (2012)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Exchange and Power in Social Life (2017)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Self-Reports in Organizational Research: Problems and Prospects (1986)The Drivers of Greenwashing (2011)Nexus between green intellectual capital and green human resource management (2019)Concepts and forms of greenwashing: a systematic review (2020)Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)A Theory of Cognitive Dissonance (1957)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Consumers’ response to environmentally-friendly food packaging - A systematic review (2020)Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review (2020)Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective (2020)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Adoption of green innovation technology to accelerate sustainable development among manufacturing industry (2022)Willingness to pay more for green products: A critical challenge for Gen Z (2023)Partial least squares structural equation modeling (PLS-SEM) (2014)Using PLS path modeling in new technology research: updated guidelines (2016)Green purchase and sustainable consumption: A comparative study between European and non-European tourists (2022)Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing (2022)Coefficient Alpha and the Internal Structure of Tests (1951)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Factors affecting green purchase behavior: A systematic literature review (2022)Investigating the Impact of Green Marketing Components on Purchase Intention: The Mediating Role of Brand Image and Brand Trust (2022)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,791 cited
  • 1992Measuring Service Quality: A Reexamination and Extension10,896 cited
  • 2015Predicting green product consumption using theory of planned behavior and reasoned action2,400 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,866 cited
  • 2018The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern570 cited
  • 2018Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing417 cited
  • 2019Consumer’s intention to purchase green furniture: Do health consciousness and environmental awareness matter?371 cited
  • 2018Willingness to pay more for green products: The interplay of consumer characteristics and customer participation369 cited
  • 2020Effect of consumption values on customers’ green purchase intention: a mediating role of green trust363 cited
  • 2011The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls317 cited
  • 2012Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally224 cited
  • 2019The influence of green marketing strategies on business performance and corporate image in the retail sector

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222 cited
  • 2013The effect of corporate associations on consumer behaviour198 cited
  • 2020The awareness of environmentally friendly products: The impact of green advertising and green brand image193 cited
  • 2014The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products189 cited
  • Cited by

    • 2024Business Intelligence and Its Influence on Consumer Purchase Intentions: A Green Marketing Perspective12 cited
    • 2024Green awareness and green product: a direction for sustainable consumption7 cited
    • 2025Towards a greener future: nursing students’ climate consciousness and green purchasing intentions6 cited
    • 2024Navigating the Digital Revolution in the Food Industry: Consumers' Perceived Environmental Risks and Purchasing Decisions5 cited